Eduardo Alonso

Eduardo Alonso

Scribbler at Vainu’s Marketing team. Taco enthusiast and obsessive record collector. Straight outta Madrid.

3 Easy Steps To Integrate Your CRM Platform With A Company Information Provider

Love them or hate them, customer relationship management (CRM) platforms have matured into incredibly complex systems. Countless features and options help companies and salespeople track and optimize their entire sales process, making CRM systems today the backbone of any sales organization.

However, while CRM software is powerful on its own, integrating your CRM with other tools across your sales stack will unlock its full potential. Only when you connect to other tools, you’ll achieve a seamless workflow without having to go back and forth between multiple systems.

In this article, we’ll explain why you expand your system’s functionality with CRM integrations. As an example, we’ll go through the three steps you need to take to integrate your CRM platform with a sales intelligence tool.

What is Marketing Automation and How Does it Help Salespeople?

Good marketing requires a solid relationship between you and your prospects. Good sales, too. Hardly breaking news, I know. But with B2B sales moving into digital commerce, scaling interactions with your customers and prospects can sometimes prove challenging.

Enter marketing automation.

10 Best Tools for Account-Based Marketing in 2020

For a few years, account-based marketing (ABM) has been the hottest topic in the B2B world. Companies are concentrating on acquiring specific high-value customers with highly targeted, personalized campaigns, basing the targeting and marketing message on particular attributes of an account.

Boost Your Marketing Automation Platform With Company Information

Lengthy lead capture forms are as off-putting as bad breath and pit stains on a first date. Good marketing requires a solid relationship between you and your prospects, so you want to make the “getting to know each other” process easier and more fun.

In the last several years, marketing automation has helped digital marketers manage and nurture these relationships at scale, but at the expense of extremely terrible first few dates. More often than not, the relationship fizzles out quickly. The question is, how do you get past the first dates phase and get to know your prospects. Does your marketing automation platform have enough data points to deliver the campaigns necessary to nurture those relationships?

12 Salespeople Share Their Secrets To Succeed in Remote Sales

People are crazy and times are strange, things have changed, says an old Bob Dylan song. But even in the midst of crisis, in these singular, turbulent times, sales activity doesn't stop. Here, at Vainu, we've asked our salespeople to share their best piece of advice to keep on selling and succeed in remote sales.

How To Build A Trusted Data Foundation To Power Your CRM

The modern Formula 1 car is an elegant piece of engineering: A complex machine capable of racing at over 200 MPH at ease. But the car is also an intelligent and connected data system.

Multiple sensors across the car and driver are constantly monitoring and transmitting information, measuring lap times, tire and brake temperatures, airflow, and engine performance. Back in the days, the success or failure in a race was solely down to the split- second decisions the driver made on the track. Today, data dictates how F1 cars are built and driven.

Similarly to racing, data analysis has permeated sales as well. In this article, we’re going through the steps you need to take to build a trusted data foundation that powers your CRM and enables you to make data-driven decisions in every customer interaction.

10 Must-Have Tools For Effective Remote Sales

Armed with the right tools, any sales representative can sell a product worldwide effectively regardless of travel capability. Likewise, technology allows companies to keep employees connected and manage work-from-home teams. Face to face meetings and a firm handshake are no longer a requirement to close six-figure deals.

In this article, we'll take a closer look at ten must-have tools to do remote sales effectively.

Real-Time Sales: Our methodology for selling

Real-time sales is not just about speed. It’s about real conversations, too. We’re often asked, what do you mean when you talk about real-time sales? In this blog, we describe our methodology for selling, a strategy based on changing data that’s as fresh as possible.

Sales Operations: What it is and Best Practices

A crucial part of a live performance happens behind the scenes. The word of the stage manager, the sound crew, the costume designer, and many other roles shape what happens on stage and bring writing to life. In a sales organization, there’s a set of activities that occurs behind the curtain to help sales organization run effectively, efficiently, and in support of business strategies and objectives. Without sales operations, the show would certainly not go on!

The Definitive Sales and Marketing Glossary: 62 Common Sales Terms Explained

The secret of successful sales and marketing alignment is simply constant, effective communication. But this can't happen when both teams speak different languages. That's why we thought we'd take a moment to go back to basics and rounded up this complete glossary of sales and marketing terms.

This practical sales glossary is also meant for any sales managers who are on-boarding new reps. It will help newbies get immersed in B2B sales jargon in no time.

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