Joel Vainiomäki

Joel Vainiomäki

Joel is one of Vainu's first employees. Has has brought Vainu to Sweden and is now launching the software in Europe. 25-year old Joel was one of the first employees to join Vainu in early 2015. He has actively been involved in sales and customer success, as well as product development.

Upselling through Customer Analysis with Internal and External Data

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when prospecting and selling to new customers, but how does it translate when selling to existing customers?

Upselling to customers has traditionally had an unpalatable nuance to it. The sole objective has been to get the customer to buy more. I can’t help but think of that car salesman who’s aggressively overselling that 4-door executive saloon, packaged in full options, when your only need is to get from place a to b. Knowing your customer in and out is what separates a pleasant buying experience from an unpleasant one.

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