Mikko Luhtava

Mikko Luhtava

Mikko is Head of Communications at Vainu, interested in brand communication, football and New England Patriots.

Doing sales the right way: our Sales Code

Sometimes, in our endless hustle and our striving to succeed, we get lost. We focus on the things we think matter for our short-term results, and make compromises on the things that really do matter in the long run.

Say Hello to our new Brand

Today we're launching a rebranding of our logo, our visuals, our messaging, our mission and values, and how we operate as a team. A full update to our identity, from top to bottom.

This post is here to explain why.

Sales Automation: 5 Tactics That Save you Time and Improve Results

August is here! We're past the halfway mark in 2019, which means you only have five months left to crush your sales targets.

One way to make your challenge easier is finally taking advantage of sales automation. Automate the repetitive and frustrating parts of sales, so that you can focus on what truly matters: having engaging conversations with your prospects and customers. Stop grinding away at those unnecessarily tedious tasks and let the robots take the wheel.

Using News Articles to Predict Changes in Customer Relationships

In North America, Vainu has been partnering with some of the largest institutions in the commercial banking, insurance, and telecom sectors to solve the challenging task of predicting customer retention, or churn, in their extensive client bases.

Still Pprospecting Based on Firmographics? You’re Behind the Curve

Look, I get it: You’re used to sales prospecting the traditional way, and with your boss breathing down your neck about your activity numbers, you just want to call through that list of companies and not think twice about it.

The fact of the matter is that those numbers you’re doing will only get you so far. In today’s world, you need to cut through the noise, and the best way to do that is provide personalized value to the person on the other end.

If Sales Prospecting Takes Hours out of Your Day You're Doing It Wrong

Every Sales Manager has seen the two sales prospecting extremes: those that spend way too much time really understanding a prospect (her favorite football team is probably not relevant to qualifying the meeting), and those who cold call with no research, spraying and praying without a purpose. Depending on your company’s approach and past experience, you’ll probably hate one more than the other — however, both are equally harmful to your bottom line.

How to build a Perfect Sales Workflow

Books have been written and debates held on what is the best way to run companies’ new business development. And with an increase in the volume of new tools and technologies, the debate seems to get all the more complicated every year.

This is How a SaaS Company Should Enter the Nordic Market

We’ve seen tons of SaaS companies enter the EMEA market with an office in Dublin, Amsterdam or the UK. But how about the Nordics? With a digital background, widespread use of modern technologies, strong English skills, and the most unicorn startups in the world, the Nordic market should be on every SaaS company’s radar.

Based on our experiences acquiring over 1,100 customers in the Nordics in under three years, here’s our quick guide to taking over the market (for more in-depth help with your Nordic go-to-market strategy, read our eBook on the topic here).

STOP Scanning Job Boards For Leads! There's A Better Way

Challenge: Staffing firms, recruitment agencies and other companies are looking for companies increasing their head count.

Today: People manually go through LinkedIn, job boards and possibly even career pages of potential companies one by one.

The effective way: Automate the grunt work by using an intelligent aggregator that sifts through millions of data sources to find the leads relevant for your case.

How Staffing Companies Should Be Prospecting to Win More Business

Look, generating lists of prospects fitting your target industry, company size and title is easy. But calling blindly through prospect lists with a generic pitch just doesn’t cut the mustard in a crowded space like recruitment and staffing. In those first five seconds of a cold call or first three lines of an email, you’ll have to win that prospect over with a well-informed argument no other sales rep came up with.

You need sales intelligence.

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