Use The Right Insights From Open Data When Entering A New Industry

One way to expand your business is to approach a new industry segment. As you do, the number of possible companies to contact is very high. Company data can help you make smart priorities when deciding what companies to process first.

If you for example have decided to target the financial and insurance industry there's over 9,500 companies within this segment in Sweden.


Open data can help you know which of these companies are the best fit for your organisation.

If you for example are in the recruitment business you might want to first target the companies that recently has been through a merger, demerger or acquisition. This narrows the 9,500 companies within the financial and insurance industry down to 149 companies. The above mentioned events are only some of the buying signals you can find through Vainu and open data.


Emil explains more about how data can help you get your first customers in a new industry segment:

Topics: Open Data

Erika Granath

Vainu's Content Marketing Manager. Grew up next to Sweden's largest cookie factory. Love cookies (of course), ping pong tournaments and word jokes.