Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies.
At this point, most early adopters of the tactic will already have an ABM orchestration platform, such as HubSpot, Demandbase, Terminus, 6Sense, Triblio, or Madison Logic, implemented.
It should go without saying, but one of the key success factors for an ABM program is the specificity of your target account lists. Ultimately, the size of your list can vary depending on your specific program. Still, it’s always a good idea to make sure that your lists include the companies that possess the highest potential value for your organization, whether that be the 10, 100, or 1,000 companies.