Account Scoring

Account-scoring refers to using data to sort customers from most potential to least potential.

The Vainu Method For Lead Qualification

No matter how good your product or service is, it won’t always be the right fit for every potential customer. That's why lead qualification is such an important step in the sales process. By qualifying your leads, you are able to figure out which companies your organization would create the most value for. This allows you to focus your sales efforts on the companies that are the most likely to benefit from your solution. Simple enough, right?

Here's the thing: Lead qualification takes time, and time is a scarce resource. To avoid unnecessarily wasting time on vetting potential customers, you could automate the lead qualification process. That’s what we do here at Vainu, and we have affectionately dubbed it the Vainu Method™ for lead qualification.

To maximize your sales potential, the leads that are the most likely to buy have to be a priority. The Vainu Method will take you through the lead qualification process, inform you how to automate its most time-consuming steps, and explain why you shouldn’t be afraid to disqualify a lead that’s not worth your time.

Lead Scoring: Setup And Models for B2B Companies

Tick tock, tick tock, tick tock.

There’s little to no rest in sales. Every week, month or quarter the countdown starts over, and you (or your team) are racing to hit quota against that clock. Time is a commodity in sales. (Like you didn’t know that already.)

There are numerous ways in which you can streamline your sales. One useful way to save time and increase sales is to make sure you’re concentrating on best available leads, and not wasting time on dead-end ones.

But HOW? How can I improve my lead scoring and make sure I prioritize my valuable time on the leads most likely to close now?

Relax, modern technology can do the ground work for you. In this blog post we'll tell you how.

The Definitive Guide to Account Scoring

This blog acts as a general introduction to account scoring and offers a few ideas on how to build your very own account scoring machine. At the end of the blog, you're provided with an excel template to try out account scoring yourself.

Unlocking the Power of Open Data in Lead Generation and Lead Scoring

For years, companies have been using historical market information to obtain a detailed view of potential sales prospects. However, these insights can get skewed by one's own biased viewpoint or include rather general qualifications such as revenue size, number of employees or location, which don't actually tell whether or not an organization needs your service now.

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