Companies’ websites are pure treasure chests for salespeople; there are more jewels to collect than just the actionable insights from website technologies, technographics.
The keywords used on a company’s website will tell you a lot about both the organization, its daily business and its needs and help you get more pointed in your approach.
Buyers are getting smarter. In this modern day and age, with the enormous amount of data readily at their disposal, they’re making smart decisions based on the information.
Sales teams that struggle to meet their goals may not be short on prospects – more likely, they're short on actionable insights about these prospects and the businesses they work for. In other words, they don't know their customers and they don't know when they are ready to buy.