And that’s another year nearly gone—time sure does fly! Just like its predecessor, 2021 probably hasn’t been what we were hoping it would be. Nonetheless, even these trying times won’t stop our annual tradition of predicting the most important sales trends of the upcoming year.
As you well know, many things have changed over the course of the year, but one thing remains the same—sales activity hasn't stopped. As has been the case for a while, creativity and resourcefulness are becoming increasingly important for sales and marketing teams to excel.
A renewed focus on the role of the salespeople and the tools and technologies that can help them do what they do best. That's the premise in which we're predicting next year's sales trends—and here they are: