CRM

The B2B Sales and Marketing Blog by Vainu

Better together: Enrich your Pipedrive experience with Vainu's real-time company data

Despite being one amongst dozens of available CRM solutions, Pipedrive has managed to amass 50,000 paying customers spread across more than 140 countries. Whether that success is due to Pipedrive having almost 100 integration partners, their app being available in 14 languages, or one of the many other features that they provide is unclear, but what is clear is that Pipedrive helps salespeople close more deals.

Better together: Enrich your HubSpot experience with Vainu's real-time company data

In the case of HubSpot, the numbers speak for themselves. In 2021, less than 15 years after their founding, HubSpot announced that their CRM platform had surpassed 100,000 paying users and that they had reached more than $1 billion in annual recurring revenue. Considering HubSpot’s platform offers more than 600 integrations, a solutions partner network, and hundreds of Academy courses, the source of their success is clear: HubSpot helps companies grow better.

Better together: Enrich your Dynamics experience with Vainu's real-time company data

Since its founding in 1975, Microsoft has grown to become a household name, offering an array of software products for computing devices, including its CRM solution, Dynamics 365 CRM, that was released in 2016. With its practical functionality, flexibility, and customizability, Dynamics 365 quickly became one of the top CRM vendors in the market and has helped thousands of customers gain control of their sales process.

Better together: Enrich your Salesforce experience with Vainu's real-time company data

With more than 100,000 concurrent customers and a host of accolades to their name, Salesforce is a giant within the CRM software industry. Offering a full range of cloud-based features and functionalities, Salesforce has for more than a decade been helping its customers streamline their communicative efforts with prospects, helping them close more (and bigger) deals and grow their bottom line.

That already sounds like a pretty sweet deal. However, Salesforce is only as valuable as the data it stores. Clean and tidy data will make your processes fly, but working with unreliable and corrupt information is a miserable experience.

The Inner Workings Of A CRM Data Update

While CRM software is powerful on its own, integrating it to other tools across your sales tech stack expands its functionality and makes your job much easier. Ideally, your CRM should serve as the central hub of all your sales activities: it should gather, organize, and analyze all the data on your accounts.

Level Up Your CRM Strategy With These Best Practices

When you buy a coffee machine or dishwasher, or even a car, reading the user's manual is a great idea to make the most of all the features.

When you invest in a CRM platform, your strategy is your user's manual. It ensures that the technology delivers on its intended purpose, leveraging customer and prospect data to achieve business outcomes. It helps you align multiple customer-facing teams to use one platform, maintaining a centralized database across your sales organization.

No, Salespeople Shouldn’t Update Their CRM

It may be stating the obvious, but data is an indispensable component of a modern, successful sales team. Data-driven sales pros can avoid pursuing bad-fit prospects, and at the same time, identify new opportunities that would otherwise go unnoticed.

It’s also obvious to say there’s no shortage of information on pretty much any company in the world today. In theory, any. B2B sales organization is flooding with data. Their databases are filled with data on companies and customers. But.. is this really true? Is your CRM filled with relevant data? Do your salespeople have easy access to the data most relevant to them? And, are you sure that the data they’re acting on is accurate and up to date?

3 Easy Steps To Integrate Your CRM Platform With A Company Information Provider

Love them or hate them, customer relationship management (CRM) platforms have matured into incredibly complex systems. Countless features and options help companies and salespeople track and optimize their entire sales process, making CRM systems today the backbone of any sales organization.

However, while CRM software is powerful on its own, integrating your CRM with other tools across your sales stack will unlock its full potential. Only when you connect to other tools, you’ll achieve a seamless workflow without having to go back and forth between multiple systems.

In this article, we’ll explain why you expand your system’s functionality with CRM integrations. As an example, we’ll go through the three steps you need to take to integrate your CRM platform with a sales intelligence tool.

How To Build A Trusted Data Foundation To Power Your CRM

The modern Formula 1 car is an elegant piece of engineering: A complex machine capable of racing at over 200 MPH at ease. But the car is also an intelligent and connected data system.

Multiple sensors across the car and driver are constantly monitoring and transmitting information, measuring lap times, tire and brake temperatures, airflow, and engine performance. Back in the days, the success or failure in a race was solely down to the split- second decisions the driver made on the track. Today, data dictates how F1 cars are built and driven.

Similarly to racing, data analysis has permeated sales as well. In this article, we’re going through the steps you need to take to build a trusted data foundation that powers your CRM and enables you to make data-driven decisions in every customer interaction.

Data Cleaning: What It Is and Why Your CRM Needs It

A common cause of death among salespeople and marketing professionals is death by quicksand. Figuratively speaking, of course. And by quicksand, I mean being buried by an ever-growing, uncontrollable, gigantic pile of irrelevant, erroneous and outdated customer data. To dig yourself out of trouble before it’s too late, you want to make data cleaning (aka data cleansing) a habit that sticks.

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