Data Enrichment

The Sales Intelligence Blog by Vainu

Data Enrichment: What It Is and How It Improves Your CRM System

It's an understatement to say that there's no shortage of information on pretty much any company in the world today. However, as we all know–quality beats quantity almost every time.

To draw reliable insights from company data and subsequently boost sales performance, salespeople must a) have easy access to the data most relevant to them, and b) be sure that the data they're acting on is accurate and up to date. This is why data enrichment and data cleaning has come to play a central role in today's data-driven sales world.

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