Data Updates

The B2B Sales and Marketing Blog by Vainu

No, Salespeople Shouldn’t Update Their CRM

It may be stating the obvious, but data is an indispensable component of a modern, successful sales team. Data-driven sales pros can avoid pursuing bad-fit prospects, and at the same time, identify new opportunities that would otherwise go unnoticed.

It’s also obvious to say there’s no shortage of information on pretty much any company in the world today. In theory, any. B2B sales organization is flooding with data. Their databases are filled with data on companies and customers. But.. is this really true? Is your CRM filled with relevant data? Do your salespeople have easy access to the data most relevant to them? And, are you sure that the data they’re acting on is accurate and up to date?

How To Build A Trusted Data Foundation To Power Your CRM

The modern Formula 1 car is an elegant piece of engineering: A complex machine capable of racing at over 200 MPH at ease. But the car is also an intelligent and connected data system.

Multiple sensors across the car and driver are constantly monitoring and transmitting information, measuring lap times, tire and brake temperatures, airflow, and engine performance. Back in the days, the success or failure in a race was solely down to the split- second decisions the driver made on the track. Today, data dictates how F1 cars are built and driven.

Similarly to racing, data analysis has permeated sales as well. In this article, we’re going through the steps you need to take to build a trusted data foundation that powers your CRM and enables you to make data-driven decisions in every customer interaction.

Data Cleaning: What It Is and Why Your CRM Needs It

A common cause of death among salespeople and marketing professionals is death by quicksand. Figuratively speaking, of course. And by quicksand, I mean being buried by an ever-growing, uncontrollable, gigantic pile of irrelevant, erroneous and outdated customer data. To dig yourself out of trouble before it’s too late, you want to make data cleaning (aka data cleansing) a habit that sticks.

Data Enrichment: A Simple Trick For Better Leads

It's an understatement to say that there's no shortage of information on pretty much any company in the world today. However, as we all know–quality beats quantity almost every time.

To draw reliable insights from company data and subsequently boost sales performance, salespeople must a) have easy access to the data most relevant to them, and b) be sure that the data they're acting on is accurate and up to date. This is why data enrichment and data cleaning have come to play a central role in today's data-driven sales world.

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