Real-Time Sales

What do top salespeople want? Besides success and eternal glory, that’s it. Salespeople want to know who they should be selling to, what they should be talking about, and what’s the right time to do so. Simple, isn’t it?

To answer those questions, we regularly create different types of content that explain how to become relevant through the use of real-time company information when prospecting, calling, and meeting. For beginners and experts.

In this article, we’ve compiled our most popular resources. Our greatest hits if you will. Download these resources to have a complete toolkit to master real-time sales.

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In sales, being lucky is in your hands. Your expertise, your networks, and your contacts will boost your luck-o-meter, but when the stars are not aligned—and usually they aren't, tapping into modern technologies and data will undoubtedly increase your chances of closing a deal.

A study by CSO Insights shows that almost half of salespeople feel they don't have enough information before reaching out to a prospect. Acknowledging this, it comes as no surprise, that according to Forrester, only 22% of salespeople are very effective at personalizing content for every buyer interaction. What makes this equation even more problematic is that modern buyers expect an even more relevant, personalized approach than they did a few years ago. Buyers are more knowledgeable when they have their first interaction with you, and they expect you to meet them where they are in the buying journey.

To learn how not to fall into these statistics, continue reading further about the what, why and how of tracking and acting upon trigger events.

At Vainu, we believe there’s a right way of doing sales. One that uses data in every step of the sales process to be truly relevant for prospects, to listen, and to provide value. However, are we practicing what we preach?

Real-time sales is not just about speed. It’s about real conversations, too. We’re often asked, what do you mean when you talk about real-time sales? In this blog, we describe our methodology for selling, a strategy based on changing data that’s as fresh as possible.