S is for superhero. And, S is for smarketing. The alignment of sales and marketing teams around common goals is a talent of a more earthly nature than spider-like abilities, and yet, it has the potential of radically transforming the way B2B organizations market and sell their products. The best of it? You don't need to be born on the planet Krypton to unleash its potential. In this blog, we cover five practical ways of running a smarketing program that works.