S is for superhero. And, S is for smarketing. The alignment of sales and marketing teams around common goals is a talent of a more earthly nature than spider-like abilities, and yet, it has the potential of radically transforming the way B2B organizations market and sell their products. The best of it? You don't need to be born on the planet Krypton to unleash its potential. In this blog, we cover five practical ways of running a smarketing program that works.
If you search for “wordplay” on Google and your humor is as bad as mine, you can easily waste a good part of your afternoon reading jokes on how a scarecrow kept getting promoted because he was outstanding in his field. Yet not all wordplays are time-wasting gags. There are also those that will help you save time and achieve business growth. Have you heard about smarketing? Smarketing is, in short, alignment between your sales and marketing teams created through frequent and direct communication between the two.
What is smarketing more precisely? Is it relevant for your business and, if so, how do you go about implementing this approach into your day-to-day?
During outbound’s period of greatness, the sales department at pretty much every company outnumbered the marketing department by far. As inbound grew stronger, marketing departments did the same and some companies came to only trust inbound activities to drive business to the company.
Today, the fastest growing companies in the world are doing both outbound and inbound, the frontrunners combining these two processes with a strong data-driven approach.