Imagine picking up the phone for a cold call, getting the right decision maker on the line, delivering your sales pitch and then hearing this: “Thanks for calling, your timing is great! We’re just in the need of what you’re offering. Tell me more.”
This little dream scenario might sound silly here, however, the idea of reaching out to a company that can clearly benefit from your offer just as they’ve seen an increased need for your product or service can definitely happen. And, it’s not just about getting lucky.
You will have a significantly better timing in your sales outreach and win more deals when you
- Include the right buying signals in your ideal customer profile, and
- Find out how you can (use a sales intelligence platform to) track these relevant changes that reveal a window of opportunity in your target accounts.
How? We'll tell you that in this article.