Many things have changed this year. The pandemic has forced many sales organizations to rethink their strategies, tactics, and goals. Now that you’re busy setting goals for the new year, it’s a good time to go back to basics and ensure your foundation is solid for the months to come.
In this article, we’re going through the essential elements you should review and always keep updated to succeed in real-time sales and marketing. Plus, consider these B2B sales trends to stay ahead of the game.