Awww… first dates. They’re a mixed bag—you never quite know what you’re going to get. One day, sparks fly and you feel like you’re on the cusp of a whirlwind fairy-tale romance. On another day, you feel your heading for disaster.
A fun way to think about sales is as a quest. I know that might sound a little odd but, if you just bear with me, I promise the metaphor will make a lot of sense. In this fantastical metaphor, a salesperson would be the brave adventurer setting out on a perilous journey in search of fame and fortune. Now, obviously an adventurer needs many things to accomplish their quest, but there is one essential tool that is negligently underappreciated—a map. I mean, without a map, would Indiana Jones have been able to find the lost Ark? I’d venture to say that it’s doubtful.
Alas, bringing it back to the realm of normality, if a hero is in need of a map, isn’t a salesperson? I can sense your silent nods of agreement on the other side of the screen, so I’ll let you in on a little secret—a sales pipeline is that map for salespeople. A sales pipeline clearly outlines the different stages of the journey that a salesperson has to undertake in their quest to make a sale. It shows the salesperson where they are now, where they need to go next, and what they need to do to get there. Told you we’d get there in the end! Makes sense, right?
Many things have changed this year. The pandemic has forced many sales organizations to rethink their strategies, tactics, and goals. Now that you’re busy setting goals for the new year, it’s a good time to go back to basics and ensure your foundation is solid for the months to come.
In this article, we’re going through the essential elements you should review and always keep updated to succeed in real-time sales and marketing. Plus, consider these B2B sales trends to stay ahead of the game.
People are crazy and times are strange, things have changed, says an old Bob Dylan song. But even in the midst of crisis, in these singular, turbulent times, sales activity doesn't stop. Here, at Vainu, we've asked our salespeople to share their best piece of advice to keep on selling and succeed in remote sales.
Prospecting is seldom the favorite part of the sales process. It’s often considered hard and time consuming. In fact, prospecting was identified as the hardest part of the sales process in HubSpot’s State of Inbound Sales Report.