Lengthy lead capture forms are as off-putting as bad breath and pit stains on a first date. Good marketing requires a solid relationship between you and your prospects, so you want to make the “getting to know each other” process easier and more fun.
In the last several years, marketing automation has helped digital marketers manage and nurture these relationships at scale, but at the expense of extremely terrible first few dates. More often than not, the relationship fizzles out quickly. The question is, how do you get past the first dates phase and get to know your prospects. Does your marketing automation platform have enough data points to deliver the campaigns necessary to nurture those relationships?