For a few years, account-based marketing (ABM) has been the hottest topic in the B2B world. Companies are concentrating on acquiring specific high-value customers with highly targeted, personalized campaigns, basing the targeting and marketing message on particular attributes of an account.
Lengthy lead capture forms are as off-putting as bad breath and pit stains on a first date. Good marketing requires a solid relationship between you and your prospects, so you want to make the “getting to know each other” process easier and more fun.
In the last several years, marketing automation has helped digital marketers manage and nurture these relationships at scale, but at the expense of extremely terrible first few dates. More often than not, the relationship fizzles out quickly. The question is, how do you get past the first dates phase and get to know your prospects. Does your marketing automation platform have enough data points to deliver the campaigns necessary to nurture those relationships?
Armed with the right tools, any sales representative can sell a product worldwide effectively regardless of travel capability. Likewise, technology allows companies to keep employees connected and manage work-from-home teams. Face to face meetings and a firm handshake are no longer a requirement to close six-figure deals.
In this article, we'll take a closer look at ten must-have tools to do remote sales effectively.
Traditional sales prospecting is incomplete in the fast-paced modern era. It ought to be backed up with technologically equipped sales tools that are innovative and futuristic in their orientation.
Sales professionals who rely on sales technology outperform their peers. There's a vast ocean of tools available today that all promise to help salespeople skyrocket their numbers. There are ten sales tools categories that sales professionals should be acquainted with. One of these, sales intelligence, empowers salespeople to organize relevant searches for companies with a specific set of updated data-points.
Many professionals say sales prospecting is the most challenging step in the entire sales process. It requires crazy good research skills to find not only the prospects most likely to convert but also the right angle and time to reach out. Building a healthy pipeline can be tough, so why wouldn't you tap into technology?
Succeeding in sales in the 21st century is not an easy job. In addition to needing empathy, grit, and drive, you also need to know your potential and existing customers intimately to be relevant in every touchpoint.
Sales professionals who rely on sales technology outperform their peers. In this article, we'll introduce you to the ten sales software categories we think are the most important for you to be aquatinted with.