Sometimes, in our endless hustle and our striving to succeed, we get lost. We focus on the things we think matter for our short-term results, and make compromises on the things that really do matter in the long run.

Today we're launching a rebranding of our logo, our visuals, our messaging, our mission and values, and how we operate as a team. A full update to our identity, from top to bottom.

This post is here to explain why.

There are only so many jobs out there where you get to sell something you - hand on heart - can say that you use everyday and, frankly, wouldn’t be able to manage your job without. As a Business Development Manager at Vainu I have the great opportunity of doing just this.

Working in a highly sales-driven organization, selling a sales prospecting tool in the forefront means that I eat my company’s own dog food, so to speak, every day.

Autumn 2017 is shaping up to be quite the season for us at Vainu. We've received major praise from influential tech communities across Europe in September for our innovation, user experience and growth trajectory.

Ever visit your friend who happened to have leftovers from his lunch pizza? Ever spotted some cash on the street? Or how about visit your local supermarket and found yourself being rewarded for being the millionth customer? Yes? Lucky you! Would you quit your day job and sit around to wait for these lucky events to happen?

Probably not. But some salespeople do.

Helsinki-based sales tech company Vainu expands to the U.S. wih updated software and improved CRM integrations.

You no longer need a Magic 8-Ball in order to contact prospects at the right time. Vainu is about to launch a new feature that allows you to stay up to date with all important changes in your target companies. On February 13^th, we're launching a limited beta version of Vainu's soon-to-be core feature. This update is the first sneak peek of Vainu's next major release-to-come on April 1^st.

Our tech team is constantly doing somersaults and backflips to make complex data sets on the web simple and accessible for salespeople worldwide. Most recently, this meant updating our UI to get ready for new updates — circle the 5th of November on your calendar to find out what the future will look like.

Yes, finally! The Vainu App for iOS is now live. We have been waiting eagerly to release the app to all Vainu users and hope that our users have been waiting as eagerly to be able to swipe through the best prospects at all times.

When people ask me what I do, I often struggle to form a coherent and brief enough answer. The phrases “I’m in sales” or “I work at this Finnish startup Vainu” just don’t seem to cut it. What I’d love to do is give an in-depth presentation, introduce all the team members and present the newest features in the software. Apologies to all my friends whose dinner parties and afternoon coffee table discussions I’ve hijacked.