For a long time, we’ve been told that sales is a numbers game. Lately, many people have started to question this belief by arguing that quality is more important than the actual quantitative numbers in the sales equation.
You can find a lot of information in a company’s website’s source code, for example you can see what marketing automation or account-based marketing software the company uses. Sales intelligence tools like Vainu gives you access to this information from open data in a quick, easy way – meaning you don’t have to scan any source code manually.
It might not be your favorite part of your job – but it’s one of the most important parts. I’m talking about prospecting. By putting effort into finding relevant companies to contact and research them well before you contact them you build the foundation of a successful sales process.