Vainu Is for Salespeople What Tinder Is for Single People

Helsinki-based sales tech company Vainu expands to the U.S. wih updated software and improved CRM integrations.

NEW YORK — April 4, 2017 — Like Salesforce on steroids, Europe’s market leader in data-driven prospecting and lead generation now sets sights on the U.S.

Social networks and search engines changed the way private individuals are segmented and profiled for sales and marketing purposes – Vainu has now done the same to legal entities. Vainu’s mission is to collect, read and understand all the information ever written about every company in the world, and then make this information comprehensible for everyone.

The software provides key insights on more than 70 million companies and helps B2B sales professionals find the right time and method to contact them. Used by companies like FedEx, UPS, Manpower, Dell and Microsoft, salespeople in countless industries capitalize on the ever-increasing amount of big data through Vainu.

On the heels of our rapid success in Europe, we received a downpour of requests for a U.S. version of our popular prospecting and lead generation platform”, said Mikko Honkanen, Vainu Co-Founder and Head of U.S. operations. “We’re very excited to finally help U.S. salespeople and marketing teams increase their success rate.

Over the past three years, Vainu has grown from three guys and an idea to 100 people, more than 1000 customers, thousands of users, and 100 million tracked companies in its big data-powered company database.

Vainu has had an exciting run of growth in the European markets,” said Honkanen. “We’re excited to continue that trend here in the U.S.” In the midst of the expansion, Vainu is has updated their software for improved CRM integrations.

Vainu Is for Sales What Tinder Is for Singles

Vainu is for salespeople what Tinder is for single people. Vainu helps salespeople find the companies that are most likely to need their services based on actionable account insights. Salespeople using Vainu or other Sales intelligence platforms have more qualified information on which companies to contact, when and why, in order to maximize their results.

Never Miss a Lead Again

Instead of getting notifications only from news and press releases, Vainu users are notified whenever a new company matches any criteria of their interest. In other words, users know immediately whenever a new company starts using a certain technology, adds a new language to their website, announces certain specific open positions on their career page, or anything else that matches one of the countless filters in Vainu. This basically means that salespeople will never again miss a new lead fitting their ideal customer profile.

Improved CRM Integrations

Finding out what’s truly required from a CRM integration to drive sales results, Vainu’s Pipedrive CRM integration focuses only on the essential and saves time when prospecting. Salespeople can now better use CRM information when prospecting: to filter out and focus prospecting efforts only on companies of which deals were closed lost or won a certain time ago, which are owned or not owned by certain individuals, or which haven’t had any activity lately. In the near future, the same same logic will be extended to Vainu’s all major CRM integrations, including Salesforce, Microsoft Dynamics, and HubSpot.

About Vainu is a data-driven prospecting and lead generation platform used by over 1000 organizations to identify actionable account insights and leads. Vainu’s mission is to collect, read and understand all the information ever written about every company in the world, and then make this information comprehensible for everyone. To achieve this, Vainu uses intelligent web indexing technology to collect insights from millions of open and public data sources, ultimately portraying this information in a user-friendly interface. is headquartered in Helsinki, Finland, and has offices in New York, Amsterdam, Stockholm and Oslo.

Topics: Vainu, Press Release

Miikka Jokela

Vainu's Growth Marketing Manager by day. Songwriter by night. And mountaineer scaling +6000 meter peaks on holidays.