From smooth cooperation to a clean sales process
The project that took off in June 2019 involved data migration between two different systems as well as implementing Pipedrive CRM. Sarmad from Vainu's Engagement Team carried out the process together with Grape People's team. During the project, Vainu initiated some changes to the original plans. In the new operating model, CRM data would be used in each step of the sales process to better serve their goals.
According to Saraste, cooperation was fruitful. "I can warmly recommend Sarmad and cooperation with Vainu to anyone, whose goal is to enrich their customer data and gain better customer insights, hence to generate more sales."
Real-time CRM data – the catalyst for growth
The usage rate of Grape People’s CRM system has improved since the data migration project and shift to Pipedrive CRM. Employees can now better serve their clients. "Our goal was that by the end of 2019, our CRM would be an integral part of peoples' daily work. Now it has been in use for almost two months," Saraste concludes.
Grape People has been able to grow their business in a short period of time with the help of Vainu Clean and real-time customer data. "In the new setup, we have time to identify opportunities in our current client base as well as potential clients. We've been able to close sales with the help of more structured customer data." Saraste is satisfied with the project for good reason. "The outcome of the project is a lot better than I expected; our customer data has been enriched, and we're using Pipedrive CRM actively. This project has enabled us to enhance our customer experience."
Saraste warmly recommends Vainu to other companies and concludes, "This transformation couldn't have happened without Vainu. Our operating models are now simple, and our sales processes make sense. Thanks to this project, we’re now in a position to reach our ambitious sales targets."