Scalable and more efficient customer acquisition with the help of Vainu
Case: Liikkuva Suomi

Liikkuva Suomi

More efficient customer acquisition

A scalable and more efficient process for customer acquisition frees up time for the most important: customer work.

Reliable and up-to-date CRM 

The team always has access to a reliable company database: CRM data is automatically updated without time-consuming data entry.
Liikkuva Suomi

liikkuvasuomi.fi

Headquarters

Hämeenlinna

Industry

Fitness, Health Care, Training, Wellness

Personnel

10

Markets

Nordics

Systems

HubSpot CRM

Features

Data Updates, Company Profiles, Workflow Triggers

Share this case study

Key takeaways:

  • Liikkuva Suomi provides personalized well-being coaching for companies and communities.
  • The challenge was to find suitable tools and operating models for acquiring new customers and managing the client base.
  • With the help of Vainu, new customer acquisition is scalable and better targeted, leaving more time for customer work.
  • Automatic CRM data updates with Vainu free up more resources.

The company

In 2015, the team at Liikkuva Suomi arranged their first-ever coaching session. Their belief was simple: organizations should harness employee well-being as a success factor that provides them with a competitive advantage, which could be achieved by motivating individuals to move. In partnerships, the keys to success lie in a shared enthusiasm to participate and the top management commitment. "In addition, technologies and data play a key role in our projects, as they are utilized both in the coaching itself and in monitoring the coaching's results," says Antti Luukkanen, Founder and CEO of Liikkuva Suomi.

At Liikkuva Suomi, customer acquisition is a shared responsibility–just like developing existing operating models and the company in general. The team has no time to waste. They have to allocate their limited resources efficiently, and the lion's share has to be dedicated to providing world-class coaching and helping to create mentally and physically stronger teams that can facilitate permanent change.

Limited resources–the bottleneck to growth

Sound familiar? From the beginning, it was clear to Luukkanen that the tools and technologies should support the team in reaching their ambitious goals in the best way possible: the CRM system should be scalable, and tools and practices for customer acquisition and customer relationship management were to be decided upon. "Systems need to help us allocate our limited resources as efficiently as possible. Our primary focus should be on coaching, sparring, and change management. We must spend our time on things that are important to the customer or a future customer. We should remove every unnecessary meeting from our calendars," says Luukkanen.

Liikkuva Suomi selected HubSpot as their CRM system, and their journey with Vainu began in late 2020. So, what have we achieved together along the way?

Scalable new customer acquisition with a better focus

The company implemented Vainu at a critical stage when they revisited their sales model and target segments as a whole. Before Vainu, the team didn't have a systematic or scalable customer acquisition process in place. Networking and customer references had worked well, fuelling the acquisition of new projects. Not underestimating these means, the entire team, however, understands that scalability is often a more secure path to solid growth. "We all do customer acquisition. Everyone must have the desire to develop the company forward," Luukkanen emphasizes.

Compiling prospect lists, scrolling through company websites, reviewing and updating basic information in the CRM takes now significantly less time with a single tool for the job. With Vainu, the team can create new target segments in a snap, as long as the criteria and parameters for their ideal customer profile(s) have been well-thought-out in advance. "What I have especially liked about Vainu is that we have always received help when needed," Luukkanen praises the support they had been given from Vainu's side in defining the segmenting criteria and search parameters.

With the help of Vainu, the team is looking for companies operating on stable ground and investing in the well-being of their personnel. Vainu's financial figures, word searches on websites, and triggers, e.g., key personnel changes, are the most important search parameters. Customer tracking is automated.


“Systems need to help us allocate our limited resources as efficiently as possible. Our primary focus should be on coaching, sparring, and change management. We must spend our time on things that are important to the customer or a future customer. We should remove every unnecessary meeting from our calendars.”

Antti Luukkanen
Antti Luukkanen

Founder and CEO of Liikkuva Suomi


Automation frees up resources

One of the most significant changes in the sales process has been automating CRM data updates with Vainu. Automation has had a substantial impact on how the team spends their time: "When I open Vainu, basic company information in the CRM is automatically updated. When I find a new, interesting company, I can export its information to HubSpot with a click of a button," describes Suvi Hautamäki, the team's coordinator of coaching services customer relationships, and projects. The team no longer needs to manually fill or update the company records in HubSpot, as Vainu handles this side. More resources are freed up both at the beginning of the sales pipeline and in project work.

All in all, the time savings are reflected, among other things, in a better service experience. Now the team can dedicate more of their time to the projects: "Vainu enables us to use our time and energy more wisely. Our business figures are heading in a positive direction, and Vainu supports our journey," Luukkanen sums up as the most apparent benefits of Vainu at this point and continues: "There is still much potential in Vainu that we either have not yet been able to or have not had the time to explore."

Fortunately, the cooperation is just at the start! The Vainu team, together with Liikkuva Suomi, is looking forward to further developing their sales processes. "I'm happy to tell more about our experiences with Vainu, so don't hesitate to be in touch," Luukkanen adds. You can find his contact details here.

 

Wish to have similar results? Request a demo now!


“Vainu enables us to use our time and energy more wisely. Our business figures are heading in a positive direction, and Vainu supports our journey.”

Antti_Luukkanen
Antti Luukkanen

Founder and CTO of Liikkuva Suomi


See why top companies trust Vainu
to grow their revenue.