Speak to a data expert

Business registry data

Full coverage of business entities in each market

We've set up partnerships with local registry holders in each market we operate in. This guarantees we have the best possible coverage on business entities within the market.

Everything from the company website, indexed

Website data

Everything from a company's website, indexed

Once entities are matched to a website, we use machine learning to understand anything of interest from them: addresses, press releases, links—even the full text itself.

Everything from the company website, indexed

Open and public data

Important web data crawled and matched to the right company

We apply our own neural network-powered NER technology to vast amounts of publicly available data collected from millions of online sources: news articles, job ads, and public databases to name a few.

Our matching process

Read more about how to use company information to improve your data models.

Built with machine learning in mind

If you're looking to score companies based on a desired outcome, our data will fit into your project seamlessly.
Churn prediction
Account scoring
Risk calculations

Find out who's at risk of leaving you

Focus your customer success efforts on the companies that need saving. By matching past churn data with our data from millions of historical news articles, you can accurately predict which companies are most likely to change vendors in the near future.

Churn prediction

Focus on accounts most likely to convert

Why trust your gut, when you can use data instead? Match your historical sales data with our unique data points to identify which companies are most similar to your best-paying customers currently—we'll sort a list of accounts, deliver new ones, or even suggest which products to promote.

Account scoring

Calculate risk for any company

In insurance and finance, the right price for services depends on the riskiness of the customer's business. Match internal data with our comprehensive datasets to accurately calculate the right price for any new customer.

Risk calculations


Make sure your CRM is up to date with powerful company information that makes your salespeople more productive.

Marketing automation

Boost marketing impact by understanding more about who you’re interacting with, through accurate company information.

Data models

Give your model the foundation it needs to be successful through high-quality, unique datasets on companies.

We’re compatible with the world’s best sales tools

hubspot LinkedIn dynamics pipedrive salesforce slack superoffice-1 upsales zapier

All our sales prospecting in Finland, Sweden and Norway is done through Vainu and our employees are nuts about it! Everyone uses Vainu and it is a part of the onboarding process of every new salesperson.

Jukka Pulkkinen
Head of Sales
Academic Work

Our first call resolution has gone up from 75% to around 90%. Also, our contact volume has gone down about 20%, and our net benefit can be counted in millions by the end of the year. And we’re just getting started.

Sakari Pehkonen
Financial Director

Our transformation was about establishing a crystal clear goal and a routine for our sales. The insights provided by Vainu's data are inseparable from our sales process and fundamental for the team's success every day.

Leo Partanen

We were impressed by the Vainu playbook and the atmosphere at the Academy. We listened carefully, and think it was an excellent idea to take part in this.

Jussi Granberg
Field Sales Manager
Toyota Finland

Vainu has helped us tremendously to make sure everyone has enough high-quality prospects. The Pipedrive CRM integration saves us an enormous amount of time.

Jesse Kinnunen
Sales Team Lead

Previously our salespeople could spend a whole day on prospecting. Now all that's needed to get the same job done is one search in Vainu. We find better prospects while spending a staggering 90 percent less time on prospecting.

Rasmus Kallemby
Head of Sales and Co-Founder

We've grown 300% year-to-year so far, and without Vainu, it would have impossible to do that.

Anders Holmberg
Chief Sales Officer

I think it's fantastic that Vainu develops continuously and I think there are many ways of using Vainu that neither party has yet realized.

Tuomo Laukkonen
Commercial Director

I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!"

Oskari Lammi
Key Account Manager
Heinon Tukku

Before Vainu, our lead response time was up to one month. Now, it’s roughly 3 minutes, and every lead we send to sales is relevant.

Heikki Sivonen
Head of Marketing Operations

Our time spent on prospecting has decreased by 67% from what it was before Vainu. It is now extremely easy to identify the companies with many open positions who are already using other SaaS technologies.

Miikka Tuomola
Sales Director

Our consultant called a prospect and told them that they have outdated technology on their website and they could use a better option, which left the prospect impressed. The consultant sounded like he did many hours of research, but it was only 5 minutes he spent on Vainu.

Hector Rivas

Soon after starting to use Vainu, we won a public tender which translated into a large deal. The fact that we were even involved in a deal like this gave us enough reason to count the yearly investment of Vainu as profitable. We would never have been part of this deal without Vainu.

Filip Lindwall
Sales Director

Having a well built list of prospects makes it possible for us to scale sales easily. Vainu continuously finds us first-rate prospects and it paid off itself in only few weeks.

Mika Koljonen
Sales Manager

At the beginning of the year we recruited three new sales reps to solely search for new business and they have closed new deals worth 5 million euros with the help of Vainu.

Mikko Tervakangas
Sales Director

Vainu is a genuinely useful tool. I've recommended it to many colleagues in other companies, and many of them have chosen Vainu.

Heikki Kinnunen
Vice President

Our customer data has been enriched, and newly implemented Pipedrive CRM brings genuine value to our sales process. We have time to identify opportunities in our current client base as well as potential clients. We've been able to close sales with the help of more structured customer data. This transformation couldn't have been done without our partner, Vainu.

Jyri Saraste
Sales Director
Grape People

Vainu has proven to be everything we were promised when we purchased the tool. Today, we do all our prospecting in Vainu. We save time and have got 80 times ROI since starting to use the tool.

Martin Heden Lindgren
Project Manager

Our investment in Vainu has been profitable, no doubt about it. All our salespeople appreciate the tool, it helps them save valuable time and makes it easier for them to come well-read to every sales and customer meeting.

Salar Roshandel
Head of Sales
Borg & Owilli

Earlier I could have spent a whole afternoon finding a list of 100 prospects. With Vainu, I'm able to get the list instantaneously with a few clicks.

Valtteri Syväniemi
Content House

Vainu is clearly the best comparable software I've ever used. In less than one month our investment reached positive ROI, and in less than 9 months we gained 350 new customers – all of them practically from Vainu.

Taavi Laukkanen
Sales Director

What's really good about Vainu, is that you can find companies that aren't that visible everywhere - hidden gems! Those are also easier to close because they haven't been contacted that heavily. For 95% of prospects that we're looking for it's much much faster with Vainu.

Jan Valle
Managing Director

When we get a scent of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation.

Henri Rantalainen
Area Director
All the information needed for the first customer encounter can be found quickly in one place.
Juha Elo
Sales Director

Vainu has been one of our most important partners for company insights and sales enablement. They’ve helped and motivated us to develop our data-driven sales and marketing processes.

Lisa Johnsson
Manager, B2B CLM