The Beginner’s Handbook to Account-Based Marketing

Over 50 pages that will walk you through the ABC of ABM. Learn what you should be doing to land your biggest deals.

In this eBook, we'll cover:

  • How to align sales and marketing teams around ABM
  • Where to find the data you need
  • How to generate and use company insights in ABM tactics
  • Practical examples of how companies are implementing an ABM program
  • The best tools for ABM in the market

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