Marketers want to be heard. They want to deliver a message with maximum impact. Fat chance without a thorough and comprehensive knowledge of their audience. Do you even know you’re communicating what your audience wants to hear?
An ideal customer profile, a hypothetical description of a perfect-fit customer, can inform your entire sales and marketing strategies, ensuring you allocate your resources to those prospects who will provide the most value to your company. For marketers, this means understanding the audience that will hear their message.
In this article, we’ll go through the different ways an ideal customer profile can help your marketing campaigns.
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