About Vainu

We empower B2B professionals to achieve better business results by providing them with world-class company information that drives action.

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Our story

From a three-person operation

Back in 2013, three childhood friends from Tuusula, Finland, saw an opportunity: What if there was a tool to help B2B salespeople have the right sales instinct? What if they had the data when and where they needed it to deliver a personalized sales experience every time? Those questions were what ultimately led to the formation of Vainu.

The brand name is a tongue-in-cheek play on the Finnish word ‘vainu’, which means both a hunch or an instinct as well as the scent that an animal picks up when hunting—apt for a tool built to help salespeople in the sales process.

To a global company

While enabling salespeople to perform better is still a goal of ours, our horizons have expanded since 2013, and we’ve come to realize that it’s not only salespeople that can benefit from company data; it’s the entire organization.

Vainu's mission is to empower B2B sales, marketing, and operations professionals to achieve their business goals. We do this by delivering company data that matters to the processes and systems of our clients with versatile delivery methods. We're poised to expand from the Nordics into the international market with our new AI-powered global offering.

Vainu ppl all 1-min

We believe that with data-driven insights, our customers can work smarter and, ultimately, grow their bottom line.








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An international team of professionals

Vainu is built by a team of data engineers, machine learning specialists, software developers, designers, strategists, salespeople, and marketers. We believe that with data-driven insights, our customers can work smarter and, ultimately, grow their bottom line.

We are a group of driven individuals with diverse backgrounds and unique needs at work. We know that by working together and helping each other out, we can solve the various problems our customers are facing.

Our organization is divided into product development, commercial team, and support functions. Most of our roles are global in all Nordic countries, and cross-country collaboration is essential in various development projects and customer cases.

Vainu ppl 1-min

“At Vainu, there’s heaps of freedom. You’re given space to try new things, explore diverse challenges, and surprise yourself.”

Dan Orellana

Design Team
“I love that at Vainu, there are endless ways to develop your career. You don't have to follow a set path.”

Anna Rinnevaara

Data Research Team Lead
“Freedom to experiment, collaboration with no boundaries & more code with less BS is why I love working at Vainu!”

Dipika Baad

Senior Data Engineer
“Vainu is the perfect combination of start-up energy and the muscles of an established tech company. Both exciting and developing to work at Vainu as a salesperson.”

Nicolai Mannerup Filsøe

Account Executive, Denmark
“Working at Vainu is fun, welcoming, and inspirational!”

Corinna Ekman

SDR Team Lead, Sweden
“Vainu operates in a well-performing industry with huge opportunities in the future. Data may sound boring, but in fact, it’s the opposite. The keys to success lie in data, and it’s fun to help our customers find the right keys.”

Miikka Nurmi

Enterprise Customer Success Manager, Finland
“Working at Vainu has allowed me to develop my career in the direction I wanted. I’ve been able to invest in personal development and challenge myself.”

Annika Manner

Business Controller

How we work

We want our employees to feel productive also on Mondays.

Thus, working at Vainu is highly flexible: The teams have ambitious goals and full freedom to decide how to get there. Our offices are located in Helsinki, Stockholm, Oslo, and Copenhagen, but our remote work policy is flexible—you can decide how and where you want to work. However, we're active in organizing various gatherings at our offices that, hopefully, make you want to come and meet your colleagues in person.

Be passionate, get curious. And just be you.

We're driven, proactive, and customer-centric in everything we do and down-to-earth in the ways we work. We appreciate frank and open communication and your curiosity about the customer cases or development tasks at hand. We celebrate the unique characteristics of every team member and do our best to ensure that each employee feels safe to ask and share their ideas from day one.

Vainu ppl 2-min

Join Vainu

Help us write the next Vainu chapter and take a look at our open positions—we'd love to hear more about why you'd be interested in working and growing with us.

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Vainu ppl 3-min

Fair salary and perks

In addition to fair pay, you’ll enjoy our employee benefits such as pension and health allowance as well as lunch, sports & culture benefits—varying based on local standards.

Flexible work hours

The teams have ambitious goals and full freedom to decide how to get there. A good work-life balance and flexible approach to the way we work yield productivity.

Remote work

Our remote work policy is flexible, meaning you can decide how and where you want to work.

Career opportunities

Our business environment is in constant flux. We're swift and responsive to any change, building up new teams and roles when required. More often than not you're given a chance to move from one position to another.

Sparring & coaching

To succeed at Vainu requires a certain amount of courage. But you'll not be thrown in at the deep end—we'll ramp you up with proper onboarding and organize coaching sessions throughout your Vainu career.

Personal development

We take personal development seriously: Employees can spend 10% of their working time on personal development beyond their designated role, in addition to the regular team- and company-wide training sessions.

Vainu offices


Siltasaarenkatu 8-10
00530 Helsinki

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Drottninggatan 55
11121 Stockholm

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c/o Oslo Atrium, Dronning Eufemias gate 6A
0191 Oslo

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Gammel Kongevej 60, Etage 18
1850 Frederiksberg C

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