This is the 8th year in a row where we have predicted six trends for the upcoming year. Over the years, we’ve had a lot of hits but also a few misses. The past few years...

Succeeding in sales in the 21st century is not an easy job. In addition to needing empathy, grit, and drive, you also need to know your potential and existing customers...

Hot take: LinkedIn Matched Audiences is better than LinkedIn’s audience builder. 

Less-hot take: It’s better for us, and maybe it’d also be better for you.

Excluding Peter Pan and the Lost Boys of Neverland, everyone grows up. Even us, a brand. We recently decided to take a close look at ourselves and ask the very...

SalesOps, RevOps, and Sales Enablement teams have significant influence over their organization’s financial outcomes and sales results. One of our new features in Vainu...

Most sales and marketing teams want to be data-driven. They want to run ABM campaigns, apply modern lead scoring models, and automate many parts of the sales process....

Most companies define their ideal customer profile by using the “Big Three'' firmographic data points: Industry, company size, and location. Moreover, these data points...

It would be highly unusual to hear a company proclaim the fact that they do not make any attempt at filtering companies or segmenting accounts, and rightly so. By...

After 8 years of focusing on companies in the Nordics, we’re happy to be launching Vainu Global, our global company database. Vainu Global is the easiest way to find ICP...