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It’s been an interesting year in B2B sales, to say the least. In this more challenging macroeconomic environment, we’ve witnessed longer sales cycles and more...

Being on a call with a prospect and realizing they’re not a good fit, won’t get much value from your product or service, and are unlikely to buy anything from you...

If you're a sales rep, the pressure of hitting your sales quota month after month is probably a pretty familiar feeling. Prospecting, engaging, and converting leads is...

With more than 100,000 concurrent customers and a host of accolades to their name, Salesforce is a giant within the CRM software industry. Offering a full range of...

Succeeding in sales in the 21st century is not an easy job. In addition to needing empathy, grit, and drive, you also need to know your potential and existing customers...

Hot take: LinkedIn Matched Audiences is better than LinkedIn’s audience builder. 

Less-hot take: It’s better for us, and maybe it’d also be better for you.

Excluding Peter Pan and the Lost Boys of Neverland, everyone grows up. Even us, a brand. We recently decided to take a close look at ourselves and ask the very...

SalesOps, RevOps, and Sales Enablement teams have significant influence over their organization’s financial outcomes and sales results. One of our new features in Vainu...

Most sales and marketing teams want to be data-driven. They want to run ABM campaigns, apply modern lead scoring models, and automate many parts of the sales process....