While reportedly first being coined in 2006 by HubSpot, you can find examples of inbound marketing through history, even before the emergence of the internet. The common thread that linked all of these different marketing initiatives was that they worked to pull customers to the organization, not push the organization’s offering upon the customer. With the immense popularity of the inbound methodology today, the results should really speak for themselves with regards to the efficacy of an inbound approach. But, how do you implement the inbound methodology with regards to lead generation? In today’s digital world, how do you as a B2B company attract customers to your organization?
These are a few of the questions that this article will be tackling. It will be going through four essential steps that you need to follow to build an inbound lead generation engine that constantly feeds top-quality leads to your sales team. These four steps will ensure that you’re attracting relevant visitors and converting them into productive leads. But, first, let’s cover the basics.