Connector Update: Vainu Custom Industries available for CRMs

Vainu's 800+ Custom Industry categories are now available through Vainu's connectors for Pipedrive, HubSpot, Salesforce, and MS Dynamics 365 Online CRM systems. With the help of Vainu Custom Industry categories, you can sell effectively to the right verticals, prioritize your most profitable industry segments and approach them with relevant messaging.

Get Vainu Custom Industries to your CRM

Now you can get custom industry categories that have a high confidence score where that data matters the most–in your CRM! You can get a maximum of ten (10) industry categories to your CRM in a form of a multi-select picklist (with the exception of Salesforce) for easier access to filters, but it's also possible to get the categories as regular text fields. In these cases, the value appears as a string, e.g., FinTech | Software | SaaS | Finance. If you want to know more in-depth what a confidence score actually means, we recommend to check out this article.

Vainu Custom Industries in the CRM

The setup

The setup in the connector's data mapping tool is straightforward and depends on the CRM system you're using. Navigate to your Integrated Apps through your Vainu account settings. Choose the connected app to access the data mapping tool, where you can do the setup following the CRM-specific instructions in this article.

VCI setup

How to access Custom Industry data?

For Vainu users, Custom Industries are available as an additional feature, which means that Vainu Custom Industry data must be included in your Vainu license before you can access it in the connector's data mapping options. Vainu Custom Industries are also available for filtering your target lists directly in the Vainu platform, as an Excel/CSV export, and through the Vainu API or in the form of a data dump (CSV, JSON). To see the complete list of Vainu Custom Industry categories we have today, click here.

Want to see what Vainu Custom Industries can do for you? Download a list of 100 Nordic companies from one of our precise VCI segments—it's free! All you have to do is click here. Alternatively, click on this page to start your free trial or chat with us about how Vainu Custom Industries can help fix B2B segmentation for you. We'll get back to you asap! 🚀

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Topics: Vainu Custom Industries

Ella Tyrväinen

Customer Marketing at Vainu, aiming to drive customer retention and advocacy. I love furry animals and memes! Could someone teach me to shuffle?