A Vainu playbook

The Company Events Playbook

Playbook16 prompts29 pages · PDF

16 company events and what to do about each one, with a prompt and an opener for every event.

  • Know which events are worth a message
  • Check the facts before the first touch
  • Find the right person to contact
  • Handle the bad-news events with care
Cover of The Company Events Playbook

Get the playbook

What is inside

  1. 01

    People. Four events about who leads, decides and owns the company.

  2. 02

    Money. Four events in funding, financial statements and ownership deals.

  3. 03

    Growth. Four events in hiring, new sites, new markets and new products.

  4. 04

    Strain. Four events that call for care, and sometimes for help.

Who it's for

Primary
AEs
  • Reopen a quiet account with a real reason
  • See risk at a customer early
  • Find the new contact when one moves
Primary
SDRs
  • Write to an event instead of a list
  • Check the facts before the first touch
Secondary
Sales leaders
  • Decide which events the team acts on
  • Give each event an owner
Secondary
RevOps
  • Set up the event sources once
  • Watch renewals for contact changes

A sample card

09
Part 03 · Growth

A hiring push.

Several open roles in one team show a budget that has already been approved.

Prompt

Take the target accounts in [CRM] and match each one to Vainu by business ID (add the country prefix if your CRM omits it), and list the unmatched ones separately. Check up to [100] companies per run. List each company’s job ads from the last [30] days, or its latest from the last 90 days if there are none. Count repeated ads for one role as one hiring event, and quote each event’s title and date. Judge the function from the job title, and show the companies with [3] or more open roles in [function] first.

You need
CRM, Vainu
You get
Hiring by company and function, with each role counted once and dated.
Watch for
One role posted on several job boards is one hire. Count each role once, however many boards show it.
An opener to adapt
I noticed [company] is hiring [roles] for [team]. If [problem] is on your mind while the team grows, here is how [similar company] handled it.
Setup
10 min
Time
~30 min / week
Run in
Claude, ChatGPT
For
SDRs · AEs

Every number has a source

Every number in the playbook comes from a named source, from Salesforce’s State of Sales report to vainu.com. Each one is listed on the last page with its link.