This blog acts as a general introduction to account scoring and offers a few ideas on how to build your very own account scoring machine. At the end of the blog, you're provided with an excel template to try out account scoring yourself.
Vainu has initiated a collaboration with Telia to develop a new B2B sales solution enabling Telia to prioritize the most fruitful accounts according to available data. The innovation involves machine learning and the use of both Telia's internal data and Vainu's company database.
A successful B2B salesperson is an expert in handling uncertainty and one needs to have a stable sales process to succeed. In this blog, we'll introduce you to an outbound sales process taught at Vainu Sales Academy.