Automatic enrichment, less manual work

Manual lead checks slowed outbound sales

CEO Johannes Karjula says Trustmary’s biggest early challenge was finding potential customers and enriching their data. Outbound sales efficiency suffered because reps had to manually judge each lead’s relevance and open every one in the CRM to check whether the company could actually use Trustmary’s product.

Before Vainu our sales team had to do a lot of manual work scoring leads. Now the information is in the right place and usable quickly, which saves an enormous amount of time and resources.

Enrichment lands straight in the CRM

Vainu enriches leads automatically inside the CRM, surfacing details such as each company’s industry, size, technology stack and website traffic. That means less jumping between systems and sharper focus on the companies best placed to benefit from Trustmary’s solutions. Trustmary uses Vainu especially in international markets: when signups arrive from different countries, Vainu fills in the essentials by domain, which helps reps focus only on relevant prospects and shortens sales cycles significantly.

We’re talking about savings of thousands of euros a month in resources when things are done smartly and automatically. It’s more efficient.

Johannes Karjula, CEO