How Business Helsinki uses Vainu to build a reliable view of its business landscape
Business Helsinki has relied on Vainu for reliable company and financial data and rates the experience 9 out of 10.
Business Helsinki works with thousands of companies across its economic development services and other business-facing activities. To support that work, teams need a reliable understanding of which companies operate in Helsinki, how they are developing, and which businesses could benefit from the city's services.
Business Helsinki relies on Vainu as one of its key sources of company data, supporting both day-to-day customer work and broader research and development initiatives.
Keeping company data up to date
Vainu is integrated with the CRM system operated by Business Helsinki, helping keep company information current without relying on manual updates.
Company registry information flows into the system through the integration, alongside newly identified potential customer companies from Vainu. This gives different teams across the city access to a more consistent foundation of company information when working with Helsinki's business community.
Instead of maintaining separate datasets or repeatedly checking whether company information is still accurate, teams can spend more time using the information itself.
Identifying the right companies for the right services
Business Helsinki also uses Vainu to build targeted company groups for its business services.
Depending on the need, companies can be identified based on criteria such as location, industry, growth, recruitment activity, and the nature of their business.
This allows Business Helsinki to move from broad assumptions about which companies might need a service towards more data-driven targeting. Teams can identify businesses whose situation makes a particular service relevant and focus their communication and resources accordingly.
Building a clearer picture of specific industries
Company data also plays a role in Business Helsinki's wider economic development initiatives.
When Business Helsinki needs to understand the companies operating within a particular industry, emerging field, or business theme, Vainu helps teams map the landscape in more detail.
By combining industry classifications, location-based criteria, keywords from company websites, and AI-assisted enrichment, teams can identify companies that would be difficult to capture using traditional industry codes alone.
The result is a more nuanced view of which companies are active around a particular theme and how that ecosystem is structured.
Vainu's service is always friendly, proactive and efficient.
A dependable data foundation for research
Vainu is also used as a source of data for research and impact assessment.
Most recently, Business Helsinki needed financial and revenue information on Helsinki-based companies covering the years 2019 to 2025 for an internal research project examining the development of the city's company base.
For work like this, the quality and scope of the underlying data matter. Vainu provides a structured company-data foundation that can be delivered for further analysis according to the city's own research needs.
A collaborative approach to company data
The collaboration between Business Helsinki and Vainu extends beyond individual data requests or projects.
Regular reviews give both teams an opportunity to look at how Vainu is being used, discuss new needs and prepare for upcoming initiatives.
That ongoing service is an important part of the relationship. In Vainu's June 2026 customer survey, Marcus Kangasjärvi gave Vainu a score of 9 out of 10 and described the service as consistently friendly, proactive and efficient.
For Business Helsinki, Vainu has become more than a source of company information. It provides a shared data foundation that helps teams keep information current, identify relevant companies, understand Helsinki's business landscape and make better-informed decisions about how the city supports its companies.