Customer story
Up to 80% less manual CRM work
Lapland Hotels & Safaris is Finland’s largest private hotel chain, serving both domestic and international travelers. It adopted Vainu to unify its customer data, cut manual work and optimize how it manages the customer experience.
Customer data scattered across systems
Growth to 20 hotels, five ski resorts and the Nordics’ largest activity-tour company, Lapland Safaris, made customer data more complex to manage. Data had built up across multiple systems, and some of it was outdated or incorrect. Updating and merging records by hand took real effort, and integrating a new CRM system after an acquisition added further complexity.What drew us to the solution was precisely that it answered every one of our pain points around cleaning, unifying and keeping customer data current.
CRM data that updates itself
Vainu’s integration with the CRM system updates records automatically in the background. Sales and customer service can quickly see the right contact details and each customer’s background information. The enriched customer data lets sales and marketing target their outreach more precisely and improve the customer experience.Get started
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