Market research they could not run before

Before Vainu

Valoa Digital combines data-driven insights with strategy and marketing execution to help its clients lower customer acquisition costs and increase lifetime value. Before Vainu, the team relied on less flexible tools for prospecting and research. The datasets were either too broad or too shallow, which made it hard to identify the exact companies that matched their own ICP and their clients’ ICPs.

If we didn’t have a tool like this, we couldn’t deliver market research projects for our clients at all. For us, a tool similar to Vainu is a no-brainer.

What they run on Vainu

Valoa now works from a comprehensive company database in Finland, with advanced filtering options and a pricing model that fits a smaller firm. Prospecting and research run directly through Pipedrive CRM, where Vainu’s data supports Valoa’s sales workflow. For client work, the team builds detailed account-based marketing lists by combining firmographic filters with business signals. Instead of Googling or stitching together spreadsheets, they run a single Vainu query and get exactly the companies they need. More uses have followed, from custom market size analyses to prospecting lists for niche client segments. Vainu has become the essential tool for both internal sales prospecting and external client projects: everything sits in one place instead of being pulled from multiple sources, lists are precise and based on firmographics and real-time company signals rather than static spreadsheets, and Valoa can deliver market research projects that would not be feasible without a tool like this. The company is still in the early stages of using Vainu, but the long-term vision is clear.