Järvileasing is a Finnish leasing company founded in 2016 and providing car (and other vehicle) leasing solutions for businesses. Using Vainu, Järvileasing has been able to achieve substantial growth in the number of booked meetings and closed deals. According to Järvileasing Sales Manager Mika Koljonen, the investment made on Vainu paid off during the first month of use.
Järvileasing implemented Vainu in their sales processes during the fall of 2017. The primary motivation for using Vainu was to book more meetings with potential customers. “With Vainu, our prospecting is more accurate than before. We can use filters such as location and company-owned vehicle registration data to find the prospects we need to find,” Koljonen states and goes on to tell: “By combining Vainu company data and company-owned vehicle data our bookers can–for example–contact companies that already have cars.”
Full calendar, thanks to Vainu!
“Meeting customers face to face is something you can’t automate. We need to be where our customers are,” Koljonen says. “Knowing exactly where all the potential customers are located has a direct positive effect on sales.” According to Koljonen, most companies in their industry passively wait for customers to come to them. “Our selling is active in nature. We are not afraid to meet with our customers.”
Järvileasing hasn’t only increased the number of bookings but also improved the quality of prospects they contact. “At the time we started using Vainu we also re-organized how we book new meetings. Vainu had a big part in making the whole process more systematic. Only a few weeks after the reformation we started to see tremendous growth in the number of booked meetings and closed deals.”
Vainu quadrupled the amount of booked meetings
“Vainu has quadrupled the amount of booked meetings. During particular weeks, the figures have been even better. Booking hit-rate has increased by 350%,” Koljonen sums up. An increase in the number of meetings and closed deals has been so significant that Vainu has paid off itself in just a few weeks.
In 2017, Järvileasing increased its revenue by 600% compared to the year 2016. They are ambitious about their future and plan to keep growing in the year 2018. With Vainu as a partner, they can scale up their business effortlessly.
Koljonen trusts that having a company car as a benefit increases employee commitment and believes it to be an emerging trend in 2018. With the support of Vainu, Järvileasing is able to provide these benefits to the growing number of customers more easily than ever before.
Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.
Vainu is clearly the best comparable software I've ever used. In less than one month our investment reached positive ROI, and in less than 9 months we gained 350 new customers – all of them practically from Vainu.
We were impressed by the Vainu playbook and the atmosphere at the Academy. We listened carefully, and think it was an excellent idea to take part in this.
Vainu has been the right solution for us. What Vainu excels at is consolidating all the necessary company information in one place.
Our transformation was about establishing a crystal clear goal and a routine for our sales. The insights provided by Vainu's data are inseparable from our sales process and fundamental for the team's success every day.
By enriching the company profiles directly in our CRM, we are now able to put real-time information directly in the hands of the salesperson. Vainu helps us prioritize our activities and to be more productive.
When we get a scent of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation.
All our sales prospecting in Finland, Sweden and Norway is done through Vainu and our employees are nuts about it! Everyone uses Vainu and it is a part of the onboarding process of every new salesperson.
Previously our salespeople could spend a whole day on prospecting. Now all that's needed to get the same job done is one search in Vainu. We find better prospects while spending a staggering 90 percent less time on prospecting.
At the beginning of the year we recruited three new sales reps to solely search for new business and they have closed new deals worth 5 million euros with the help of Vainu.
Earlier I could have spent a whole afternoon finding a list of 100 prospects. With Vainu, I'm able to get the list instantaneously with a few clicks.
We've grown 300% year-to-year so far, and without Vainu, it would have impossible to do that.
I think it's fantastic that Vainu develops continuously and I think there are many ways of using Vainu that neither party has yet realized.
Vainu is a genuinely useful tool. I've recommended it to many colleagues in other companies, and many of them have chosen Vainu.
Soon after starting to use Vainu, we won a public tender which translated into a large deal. The fact that we were even involved in a deal like this gave us enough reason to count the yearly investment of Vainu as profitable. We would never have been part of this deal without Vainu.
When we're managing a significant customer portfolio either in terms of the number of customers or the value, Vainu helps us prioritize them and focus our efforts on the ones that matter the most right now. Vainu's notifications help us find new opportunities to do business.
Vainu enables us to use our time and energy more wisely. Our business figures are heading in a positive direction, and Vainu supports our journey.
Our first call resolution has gone up from 75% to around 90%. Also, our contact volume has gone down about 20%, and our net benefit can be counted in millions by the end of the year. And we’re just getting started.
When data moves automatically between different systems without manual work, it does not only make our work easier but improves our sales results.
I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!"
Our time spent on prospecting has decreased by 67% from what it was before Vainu. It is now extremely easy to identify the companies with many open positions who are already using other SaaS technologies.
What's really good about Vainu, is that you can find companies that aren't that visible everywhere - hidden gems! Those are also easier to close because they haven't been contacted that heavily. For 95% of prospects that we're looking for it's much much faster with Vainu.
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