Pietari Suvanto

Pietari Suvanto

Pietari is one of Vainu's Co-Founders and has started the first international Vainu offices in Stockholm and Amsterdam.

The Inner Workings Of A CRM Data Update

While CRM software is powerful on its own, integrating it to other tools across your sales tech stack expands its functionality and makes your job much easier. Ideally, your CRM should serve as the central hub of all your sales activities: it should gather, organize, and analyze all the data on your accounts.

How to Leverage Company Data in Different Customer Segments

Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.

When you're about to set up a framework for your data usage, you should first ask yourself about the resources you allocate to acquiring one single customer. Are your sales and marketing resources allocated to dozens, hundreds or thousands of customers or prospects? Depending on the answer, you'll need different types of company data and data analytics methods to improve your total sales.

Maximize your Marketing Results with Rich Data about Sales Prospects

We have been fortunate to have lot of success in Vainu when it comes to sales prospecting, thanks to our own prospecting platform. Our B2B sales teams are able to identify the right prospects at the right time and significantly increase conversion rates.

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