With the company matching functionality, you can match the companies from your CRM to Vainu with ease. Company matching allows you to update the incorrect or outdated data in your CRM with real-time company data, and enrich your CRM records with additional data points. In short, company matching is at the core of a data enrichment process.
We've updated the company data matching workflow to allow you to get better control over your company's CRM data updates. Let's dig in.👇
Relying on traditional industry classification in B2B segmentation is a thing of the past for all data-driven sales and marketing people out there: Vainu's 700+ custom industry categories enable you to create more accurate target segments to sell more by selling to fewer. Let us explain why we're so excited! 👇
Here at Vainu, we believe that company data is an indispensable resource for sales and marketing people. We believe that salespeople and marketers should have access to a comprehensive range of data points to help them in their day-to-day activities. For this reason, we've decided to add new data points to the target lists that you can export from Vainu (to go through manually) or import into other systems, such as your CRM or marketing automation tool. These new data points will help you find new cross-selling opportunities and better target your outreach.
It is the start of a new year and Vainu has been busy developing an exciting assortment of new features and integrations to help you make more informed sales and marketing decisions. There are a lot of updates that will be released over the course of 2021 and, today, we are happy to share with you one of our new integrations - Vainu for webCRM! To put it briefly, this integration will give the user access to a range of Vainu’s features directly in webCRM.
But, enough preamble, let us get into the meat of the matter!
Yet another quarter closed. Our developers have been busy bees working on new, advantageous features to bring ease to your sales and marketing efforts. We have some new additions to share to get you to kick-start the last quarter at full speed. Let's dive in!
We have revamped the visual design of the Vehicle view on the Company profiles to better highlight the key insights. We have also added five new, interesting data points to the Finnish vehicle data view.