Vainu's connectors make updating and enriching your CRM records with real-time company data an easy process. An essential part of the integration process is data mapping. In this step, the desired data is chosen in Vainu and mapped to the appropriate data fields in your CRM. To offer more flexibility in the data mapping process, we've updated our connectors with new data formatting options. Let's see what this means in practice.👇

We at Vainu believe that real-time company data should be as easy as possible to consume. With Mass Export, you can fuel your CRM with best-fit target accounts with one click of a button, assign new prospects to your team members, and give context on why the prospect is worthy of reaching out. Mass Export brings ease to your B2B segmentation and executing your targeted sales and marketing campaigns. Continue reading to learn how!

Last spring, we released Vainu Custom Industries, an AI model that identifies unique company industries to help facilitate relevant B2B segmentation and targeting. With Custom Industries, sales and marketing teams have created precise and meaningful target segments, which has allowed them to personalize their approach at scale. Since then, we've been hard at work finding ways to make this feature even better, and today we can finally unveil (one of) the fruits of our labor—Custom Industry Confidence Scores. Read on to learn more about it!

Data mapping—defining the information you want to sync between Vainu and your CRM system—is now easier and much more flexible. Every CRM is different, and these latest updates enable you to build workflows between your CRM and Vainu in a number of ways. Now you've more opportunities to keep your CRM data fresh and reliable. Data mapping is available for the following CRM systems: HubSpot, Salesforce (and Salesforce Sandbox), Microsoft Dynamics 365 Online, and Pipedrive.

Nothing is a harder sell than a prospect unwilling or unready to buy. It’s one thing to convince prospects that you’re selling a great product; it’s another thing to convince them that the product you’re selling is what they need at that exact moment.