Latest post

New in Vainu API: Custom Industry Confidence Scores

Last spring, we released Vainu Custom Industries, an AI model that identifies unique company industries to help facilitate relevant B2B segmentation and targeting. With Custom Industries, sales and marketing teams have created precise and meaningful target segments, which has allowed them to personalize their approach at scale. Since then, we've been hard at work finding ways to make this feature even better, and today we can finally unveil (one of) the fruits of our labor—Custom Industry Confidence Scores. Read on to learn more about it!

More flexible data mapping to keep your CRM data up-to-date

Data mapping—defining the information you want to sync between Vainu and your CRM system—is now easier and much more flexible. Every CRM is different, and these latest updates enable you to build workflows between your CRM and Vainu in a number of ways. Now you've more opportunities to keep your CRM data fresh and reliable. Data mapping is available for the following CRM systems: HubSpot, Salesforce (and Salesforce Sandbox), Microsoft Dynamics 365 Online, and Pipedrive.

Introducing Workflow Triggers

Nothing is a harder sell than a prospect unwilling or unready to buy. It’s one thing to convince prospects that you’re selling a great product; it’s another thing to convince them that the product you’re selling is what they need at that exact moment.

Easily find sales opportunities with the new website keyword frequency filter

Checking out a company's website is a phenomenal way to gather knowledge about your potential customers. A company's website is full of useful information that you can use to determine if a prospect is worth your time.

Improved company matching for better control over your CRM data updates

With the company matching functionality, you can match the companies from your CRM to Vainu with ease. Company matching allows you to update the incorrect or outdated data in your CRM with real-time company data, and enrich your CRM records with additional data points. In short, company matching is at the core of a data enrichment process.

We've updated the company data matching workflow to allow you to get better control over your company's CRM data updates. Let's dig in.👇

Vainu Custom Industries for personalization at scale

Relying on traditional industry classification in B2B segmentation is a thing of the past for all data-driven sales and marketing people out there: Vainu's 700+ Custom Industry categories enable you to create more accurate target segments to sell more by selling to fewer. Let us explain why we're so excited! 👇

Page 1 of 4 All posts
Helping you find ideal customers and engage them the right way through the use of company-related business and sales intelligence.

Subscribe to Vainu’s Newsletter and blog

Most Popular Posts

Posts by Topic