It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. The rationale is very straightforward. ABM concentrates most resources on the highest-value prospective customers possible, using highly targeted, personalized campaigns to win over particular accounts.
As attractive as it sounds, ABM might not be worth your time without the right setup. And, that includes heavy reliance on data. In this article, we’re going to see how you can segment your target audience and create small account clusters so you can drive sales with targeted marketing.
Let’s get into it.