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Succeeding in sales in the 21st century is not an easy job. In addition to needing empathy, grit, and drive, you also need to know your potential and existing customers...

SalesOps, RevOps, and Sales Enablement teams have significant influence over their organization’s financial outcomes and sales results. One of our new features in Vainu...

The most successful sales organizations are the ones working systematically. To do that you have to have clearly defined goals, sales KPIs (key performance indicators,...

"If you can't measure it, you can't improve it.” That's one of the most important quotes in business. At least if you want to be data-driven—and who doesn't, right?

Do...

No matter how good your product or service is, it won’t always be the right fit for every potential customer. That's why lead qualification is such an important step in...

It's a sign of the times. Everyone has easy access to data on pretty much any company (and anything) in the world today. That's not the problem. The real problem with...

Ask a librarian how they classify books and you better have some free time. Grab a coffee, sit down, the reply will be long. Library classification is a precise,...

Tick tock, tick tock, tick tock.

There’s little to no rest in sales. Every week, month, or quarter the countdown starts over, and you (or your team) are racing to hit...

Good marketing requires a solid relationship between you and your prospects. Good sales, too. Hardly breaking news, I know. But with B2B sales moving into digital...