In the case of HubSpot, the numbers speak for themselves. In 2021, less than 15 years after their founding, HubSpot announced that their CRM platform had surpassed...

Since its founding in 1975, Microsoft has grown to become a household name, offering an array of software products for computing devices, including its CRM solution,...

Thousands of people are heading towards Pasila, Helsinki this week to join Slush, one of the largest startup events in the world.

At Vainu, we analyzed 1,000+ startups...

Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies.

At this point, most early adopters of the tactic will...

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when ...

With more than 100,000 concurrent customers and a host of accolades to their name, Salesforce is a giant within the CRM software industry. Offering a full range of...

Obviously, knowing what something is is important. However, the practical value often comes from knowing how to do that something, not simply knowing what that something...

Prospecting is seldom the favorite part of the sales process. It’s often considered hard and time consuming. In fact, prospecting it’s often identified as the hardest...

Nine out of ten marketers diss gated content. And yet, nine out of ten marketers use gated content as a way of bringing in leads.