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Being on a call with a prospect and realizing they’re not a good fit, won’t get much value from your product or service, and are unlikely to buy anything from you...

If you're a sales rep, the pressure of hitting your sales quota month after month is probably a pretty familiar feeling. Prospecting, engaging, and converting leads is...

With more than 100,000 concurrent customers and a host of accolades to their name, Salesforce is a giant within the CRM software industry. Offering a full range of...

Hot take: LinkedIn Matched Audiences is better than LinkedIn’s audience builder. 

Less-hot take: It’s better for us, and maybe it’d also be better for you.

Excluding Peter Pan and the Lost Boys of Neverland, everyone grows up. Even us, a brand. We recently decided to take a close look at ourselves and ask the very...

SalesOps, RevOps, and Sales Enablement teams have significant influence over their organization’s financial outcomes and sales results. One of our new features in Vainu...

Most sales and marketing teams want to be data-driven. They want to run ABM campaigns, apply modern lead scoring models, and automate many parts of the sales process....

Most companies define their ideal customer profile by using the “Big Three'' firmographic data points: Industry, company size, and location. Moreover, these data points...

It would be highly unusual to hear a company proclaim the fact that they do not make any attempt at filtering companies or segmenting accounts, and rightly so. By...