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Most companies define their ideal customer profile by using the “Big Three'' firmographic data points: Industry, company size, and location. Moreover, these data points...

It would be highly unusual to hear a company proclaim the fact that they do not make any attempt at filtering companies or segmenting accounts, and rightly so. By...

After 8 years of focusing on companies in the Nordics, we’re happy to be launching Vainu Global, our global company database. Vainu Global is the easiest way to find ICP...

Finding companies that have an interest in buying your product or service is a big part of B2B business. As you can no doubt imagine, this process would be a slow trudge...

If you ask Google, how many SaaS companies are there in the world? The answer that pops up most frequently is around 25,000. This is by no means a small number, but if...

When it comes to growing their pipeline, salespeople will generally invest most of their time in prospecting. And, in an effort to prospect successfully, those...

LinkedIn is an incredibly popular—and powerful—tool for B2B sales and marketing initiatives, and their Matched Audiences presents a unique way for you to target a...

The most visited websites in the world are—of course—well-known websites for most of us. In the Top 10, we find websites such as Google, Youtube, Netflix, Facebook, and...

How many SaaS companies are there in the world? How about in the Nordic countries? And how many of them focus on sales and marketing technology? And how about HR tech,...