How To Personalize Your Website To Increase Conversions

Go to Amazon, and you’ll see a long list of personalized website with recommendations just for you. Open the Netflix app, and you’ll find suggestions for your next binge based on your previous viewing activity. When you walk into a store, a good salesperson will personalize your experience by asking you questions and getting to know you. Now, go to your average B2B website, and you’ll read a dull, unimaginative, generic marketing message. See something wrong there?

7 Cold Calling Mistakes To Avoid in 2021

Do cold calls still work in 2021? The truth is sales calls are unavoidable. To grow a business, people need to approach different organizations to offer their products and services. As a result, cold calls happen all the time.

Guide for Sales Prospecting in Logistics and Transportation Companies

We might live in an ‘automation era’, but that doesn’t mean all things get from point A to B by themselves. It’s up to logistics companies to provide all the transportation that is needed in our very much globalized world.

But transport and logistics face challenges. Such as prospecting, finding sales opportunities, or even completely new customers. Because, how do you find companies that need your logistics services now or in the near future? In this article, you will learn the best ways to prospect in the logistics sector.

Is your organization ready to land the biggest deals in 2021?

Many things have changed this year. The pandemic has forced many sales organizations to rethink their strategies, tactics, and goals. Now that you’re busy setting goals for the new year, it’s a good time to go back to basics and ensure your foundation is solid for the months to come.

In this article, we’re going through the essential elements you should review and always keep updated to succeed in real-time sales and marketing. Plus, consider these B2B sales trends to stay ahead of the game.

How To Use Company Information To Create Targeted Ads That Convert

Nobody likes ads. And yet, we’ve never seen—and created— as many ads as we do today. If nothing else, the internet gave us the omnipresence of targeted ads.

Technology made it possible to create ads so personal and hyper-targeted that we tend to believe our devices listen to us at all times. The truth is algorithms know us better than we know ourselves. They’ve learned from the websites we visit, the articles we read, the people we follow, the products we purchase. All that data combined drives the ads we see in our social feeds every day.

In business-to-business, a similar experience is not that simple. For starters, in B2B there isn’t a single individual buyer. What a person reads, sees, or does in your website and social channels is only one piece of the puzzle. Behind every employee, there’s a company with its own challenges, needs, and decision-making processes.

B2B Sales Trends 2021

What a year! We can all agree 2020 wasn't exactly what we expected. However, looking ahead with renewed optimism, we're continuing tradition and predicting the most important sales trends in 2021.

Things have changed, but sales activity hasn't stopped. The pandemic forced many companies to rethink their strategies, and we saw remote sales become common almost overnight. Going forward, sales and marketing teams will be more creative and resourceful, building on the lessons learned in the last few months. As a result, companies will refine their strategies with a focus on a new digital customer journey with multiple touch points and channels across various channels.

A renewed focus on the digital journey that puts the customer at the center. That's the premise in which we're predicting next year's sales trends—and here they are:

7 Sales Triggers to Win More Business: An Example From The Staffing Industry

Look, generating lists of prospects fitting your target industry, company size and title is easy. But calling blindly through prospect lists with a generic pitch just doesn’t cut the mustard in modern B2B sales. a crowded space like recruitment and staffing. In those first five seconds of a cold call or first three lines of an email, you’ll have to win that prospect over with a well-informed argument no other sales rep came up with.

You need sales intelligence.

Actionable Insights: Turning Raw Data Into Automated Workflows

It's a sign of the times. Everyone has easy access to data on pretty much any company (and anything) in the world today. That's not the problem. The real problem with data is knowing what to do with data. What everybody needs is… actionable insights.

Without insight, sales and marketing efforts are a shot in the dark, no better than cold calling. When your teams can consistently act on hard-earned insights, they can create relevant messages and content to build relationships with the right people.

Customer Segmentation: Driving Sales With Targeted Marketing

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. The rationale is very straightforward. ABM concentrates most resources on the highest-value prospective customers possible, using highly targeted, personalized campaigns to win over particular accounts.

As attractive as it sounds, ABM might not be worth your time without the right setup. And, that includes heavy reliance on data. In this article, we’re going to see how you can segment your target audience and create small account clusters so you can drive sales with targeted marketing.

Let’s get into it.

View Rich Company Profiles On The Websites You Visit With Our New Chrome Extension

Vainu Company View for Chrome will show the company information you need to build prospect lists and reach out in just one click.

Page 2 of 13 All posts