April Product Updates Roundup: New in Vainu API

Following our API-first philosophy discussed in the Vainu Developer's Hub launch, our API is the first place to get your hands on new datasets. In the past month, we've updated our API with new datasets related to technologies, organization size indicators, and website traffic. Moreover, we've made valuable improvements to our Data API. Here's a rundown of the latest API updates.

New organization size indicators

In addition to the firmographic data from companies' official financial statements–revenue and employee count–we've added a new organization size indicator field based on online sources. For now, the new Organization size indicators are based on employee count values. These are the new data fields:

  • indicator_type: Indicates whether the value is an estimate or not.
  • value_range__lower_limit: The lower limit number of the employee count.
  • value_range__upper_limit: The upper limit number of the employee count.
  • value_sort: The average value of the lower and upper limit numbers.
  • size_classes: Indicates the size class of the company: micro (1–10 employees), small (11–50 employees), medium (51–200 employees), large (201–1000 employees), enterprise (1000+ employees), etc.

New organization size indicators based on online sources.

New website traffic data

For companies providing services, such as analytics, optimization, conversion improvements, website chat, site plugins, or e-commerce logistics, understanding website popularity gives a good starting point for allocating scarce resources to target the most potential companies. If this kind of information is of your interest, you're in luck because we’ve enriched our database with the 7 million most visited websites covered by Tranco and added new data fields along with this update. Our website traffic data now includes the following data points:

  • source: The source we use for website traffic data.
  • ranking: This is always a number indicating the global rank of the domain. For example, google.com gets the value 1 as it’s the most popular website globally, and vainu.com gets 540089 as that’s our current ranking worldwide.
  • website_traffic_class: The website traffic classes make it easier for you to interpret the results vs. using only ranking as a number, e.g., 540089. The website traffic classes:
    • 1–100 - global top100 website
    • 101–1000 - global top1000 website
    • 1,001–100,000 - global top100,000 website
    • 100,000–500,000 - high traffic
    • 500,001–2,000,000 - medium traffic
    • 2,000,001–4,000,000 - medium-low traffic
    • 4,000,001–6,000,000 - low traffic
    • null - if a domain is not part of the 7M most popular domains covered by Tranco.

Understanding website popularity gives a good starting point for allocating scarce resources

When you know the company or the list of companies you want to get website traffic data for, you can easily check the ranking of a particular website or sort company lists based on the rankings. This article discusses using website traffic data and Vainu's proprietary industry data to analyze website popularity across different industry sectors.

New technology data fields

Technology data refers to information about the web technologies that a company is using. Typically, these technologies can be divided into sub-categories that best describe the technology’s use case. For example, Marketing automation is the technology type and specific system, e.g., Marketo, the name. You can get access to the following data fields also through the Data API:

  • type: the category of the technology, e.g., Payment, Reservation, CRM.
  • name: the actual name of the technology, e.g., Paypal, OpenTable, HubSpot.
  • id: An ID number that Vainu assigns to each technology. Useful, for example, when filtering technologies with API.

You can read more here about why technology data matters and how it can help you find new customers.

Next, let's take a look at the latest improvements to our Data API.

Financial data: Limit your API request to specific data fields

To keep your critical financial data in top-notch shape or add the data you're still missing in your trusted systems, you can specify the exact data fields from financial statements you'd like to update, add, or enrich. The subdocument fields in API requests can be limited–like the more tech-savvy people would put it (*grin*). This update is beneficial for handling large datasets and for systems fed with real-time financial data updates requiring high performance from the API.

Keep your critical financial data up-to-date or add the data you're still missing in your trusted systems

Async requests for handling larger datasets

Our API endpoint now supports async requests. This update is helpful in generating big CSV files from API. For example, in this example (>>here), we use async API to get turnover, year, and profit in 2020 and 2019 to separate columns in a CSV file. The request returns a CSV with the link you can use to get the status of the async process. Eventually, when the process state is completed, you can download the file you requested using the download link.


The updates above are available for all our Data API users without extra cost. If you haven't tapped into Vainu data yet, but website ranking, technology, or financial data are something you’d like to have access to, here are a few easy ways how to make it happen:

We give a free trial for our API that covers all these data points. You can sort companies based on their website rankings and build lists using hundreds of company attributes. Our API also allows you to create a CSV file directly from an API call.

This data is also available for Pipedrive, HubSpot, Salesforce, and Dynamics 365 Online CRM systems. Want to know more about Vainu in general? Our product specialists are happy to assist you! Chat with us or start your free trial and discover how your sales and marketing teams can benefit from tapping into company data that matters.

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April Product Updates Roundup: New in Vainu API Ella Tyrväinen

Marketer at Vainu when I'm not out and about–usually cycling.