Enrich Your Hubspot Experience With Vainu’s Real-Time Company Data

In the case of HubSpot, the numbers speak for themselves: they've surpassed 100,000 paying users and have more than $1 billion in annual recurring revenue. Considering HubSpot’s platform offers more than 600 integrations, a solutions partner network, and hundreds of Academy courses, the source of their success is clear: HubSpot helps companies grow better.

HubSpot already sounds like a pretty sweet deal. However, like all other CRMs, HubSpot is only as valuable as the data it stores. Clean and accurate data will make your processes run smoothly, but working with unreliable and erroneous information is a miserable experience.

Maintaining an up-to-date and reliable CRM database isn't easy—and no, your salespeople shouldn't update it. Fortunately, in this age and day, there's no shortage of solutions that promise insights and information on almost any company worldwide—and can deliver that information directly to your CRM.

The Vainu Connector is one of those solutions. It's a HubSpot Certified App that automatically updates, corrects, and enriches your CRM with information from our 75 million-strong company database.

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In this article, we'll walk you through the ins and outs of the Vainu Connector. Let's get this show on the road! 👉🏾 More into watching videos? >> This one is for you!

Connecting Vainu and HubSpot is easy

You might think setting up this type of connection would be a resource-intensive task, but with the Vainu Connector, you can implement the connector yourself in no time. No big implementation project. No external consultants. Just plug and play. Easy peasy lemon squeezy.

Although essential, we'll skip over the more practical aspects of establishing a connection between Vainu and HubSpot. If you do want to learn more about that, you should check out our article on the integration process in our Help Center.

Match, map, and update

There are three steps in the connector process, which can be summarized in the following triad: match, map, and update.

Company matching

Company matching links organizations from Vainu's extensive company database to companies already in your HubSpot CRM based on a specified parameter, such as a business ID, company name, or address, or domain. You can read more about the company matching step here.

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Data mapping

Data mapping lets you "map" data fields in Vainu to the appropriate data fields in your CRM. So, for example, you might map the Company: Domain data field in Vainu to the Company Domain Name data field in HubSpot. Read this article if you want to know more about the different fields available for mapping.

Data Updates

Data Updates keeps all the company data records in your CRM up to date. Data Updates doesn't only make your existing data more accurate and reliable by keeping it updated; it gives you access to even more relevant data about your potential and existing customers. You can read more about Data Updates in this Help Center article.

With Vainu's highly customizable Connector settings, you'll maintain full control over what data properties you want Vainu to enrich or fix, in what form, and when.

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What can I do with all of this data in HubSpot?

We want to take a moment to highlight a few use cases that pop up regularly among our customers.

Keep your CRM records accurate and up to date

Establishing the Vainu Connector makes maintaining a reliable and accurate database hassle-free.

Vainu can identify and update incorrect or outdated data with automated data updates, letting you avoid troublesome manual data entry projects.

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Create precise target segments

The more data points you have in your database, the more pointed and precise your B2B segmentation can be, and the more you can effectively personalize your communication.

For example, by combining firmographic and technographic data points, you can create segments like this one:

SaaS companies in Sweden that use HubSpot and have over 5M euros of revenue.

With access to lots of data, sales and marketing teams can create meaningful target segments, allowing them to personalize their approach at scale.

Time for a plug: Vainu Custom Industries is an AI model that Vainu developed in response to the outdated nature of official industry classifications. It identifies unique company industries to help facilitate even more relevant B2B segmentation and targeting. Check it out.

CRM filtering

CRM filters help you streamline your sales process and tap into CRM data during sales prospecting. You can:

  • Exclude the organizations already in your CRM from your target groups to focus on finding completely new sales opportunities
  • Narrow down your search to the companies you already have in your CRM for finding, e.g., new upsell/cross-sell opportunities
  • Filter based on the case owner and deal status (Open, Won, Lost). 

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Mass Export

Exporting one company at a time is an incredibly time-consuming and arduous process. For that reason, Vainu created the Mass Export feature, which allows you to send a list of up to ten thousand (10,000) companies from Vainu to your CRM with a single click. That’s a lot of time saved. If you’re interested in learning more about the feature, then make sure to read our Mass Export article.

Give SalesOps superpowers with Vainu Segments, Task, and Notes

Once you've created a target segment using Vainu's advanced search parameters and you're ready to export it to HubSpot, you can:

  • Tag the companies in that segment with descriptive segment labels,
  • Add customizable Notes, such as SalesOps-generated sales pitches
  • Create tasks if you want to notify the sales team about the new opportunities and track the campaign's success.

Vainu Segments

Automate prospecting and other CRM tasks

Once Vainu and HubSpot are connected, you can automate your sales prospecting and make finding new potential customers a walk in the park.

For example, when a new company meets your specified criteria, it can automatically be added to your CRM, which almost feels like a cheat code to sales prospecting.

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You can also set up automated alerts and automatically trigger CRM tasks based on changes that have occurred within your target companies, such as whether it's appointed a new CEO.

Unfortunately, these changes often go unnoticed. But by setting up these automations, your salespeople will never miss a sales opportunity again.

Personalize at scale

Vainu can help sales and marketing teams achieve personalization at scale.

With access to a wealth of data points, such as industry categories, technologies, employee count, and the latest developments within an organization, your commercial teams can tailor their sales outreach and marketing campaigns.

Your teams might even end up knowing your potential customers better than they know themselves.

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Additional use cases

If those four use cases weren’t enough to whet your appetite, I’ve got a quick-fire round of three more use cases that might do the job.

Shorter lead capture forms generally see higher conversions. With Vainu, you can ask for less in your forms, and Vainu will automatically populate any missing company properties.

Improved lead scoring allows you to prioritize effectively. With access to a greater breadth and depth of company information, you can add detailed company information to your leading scoring models to discover which leads are the most profitable for you to pursue.

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Dynamic workflows help you reach out at the right time. Using company changes sourced from Vainu as triggers for your marketing workflows in HubSpot, you’ll give yourself the best chance of closing a sale by contacting the right leads at the right time with the right message.

Sounds good—what now?

The Vainu Connector enables your sales and marketing people to get information about your target accounts in HubSpot. This helps them make better-informed decisions, helping to grow that bottom line.

Plus, as we said earlier, it doesn't take long to establish the connection, whereafter, it doesn't require much, if any, manual labor from you. Wins all around.

If any of that interests you, and you would like to hear more about our Connector or perhaps take it for a spin yourself, please feel free to contact us via our chat or sign up for a free trial.

Ps. Here's what our customers have had to say about the Vainu Connector in the HubSpot Marketplace. 👇🏾

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Enrich HubSpot with Vainu's Real-Time Company Data Nikolai Bang

Part-time tea drinker. Full-time marketer at Vainu Denmark.