Better together: Enrich your Pipedrive experience with Vainu's real-time company data

Despite being one amongst dozens of available CRM solutions, Pipedrive has managed to amass 50,000 paying customers spread across more than 140 countries. Whether that success is due to Pipedrive having almost 100 integration partners, their app being available in 14 languages, or one of the many other features that they provide is unclear, but what is clear is that Pipedrive helps salespeople close more deals.

That already sounds like a pretty sweet deal. However, Pipedrive is only as valuable as the data it stores. Clean and tidy data will make your processes fly, but working with unreliable and corrupt information is a miserable experience.

Maintaining an updated and reliable CRM database isn't easy—and no, your salespeople shouldn't update it. Fortunately, in this age and day, there's no shortage of solutions that provide information on almost every company in the world.

Vainu collects available information from open and public sources, transforms this raw data into meaningful company insights, and connects the data to our customers' business systems. By connecting Vainu to Pipedrive, you'll be able to enrich the data in your CRM and gain access to relevant and actionable information on millions of companies. Moreover, you'll get all of that data in real-time.

So, in this article, we'll be walking you through the ins and outs of our Pipedrive connector, as well as discussing some other noteworthy features. Let's get this show on the road!

How to connect Vainu and Pipedrive

Although important, we'll largely be skipping over the more practical aspects of establishing a connection between Vainu and Pipedrive. You know, the "click here, scroll down, type something there". But, if you do want to learn more about that, you should check out our article on the topic in our Help Center—here's the link. It walks you through the integration process step-by-step in a simple, digestible manner.

I know you might think that setting up this type of connection would be a resource-intensive task, but with our native Pipedrive integration, you'd be able to implement the connector yourself in no time. No grand implementation project. No external consultants. Just plug and play. Easy peasy lemon squeezy. But, enough about that. In this article, we'll focus on the "fun" stuff, which is giving a high-level explanation of how this connector works and talking about the advantageous things you can do once the connection has been established.

The steps of Vainu-Pipedrive connector

There are three steps in the connector process, which can be summarized in the following triad: match, map, and update.

Step 1: Company matching

Company matching is the functionality that links organizations from Vainu's extensive company database to organizations that already exist in your Pipedrive CRM on the basis of a specified parameter, such as a business ID, company name, or address. This is a crucial step in the connector process, as the other steps heavily depend on it. To indulge any curiosity you might have, here's a little teaser of what it looks like in our graphical user interface. By using our interface, you'd be able to see the number of organizations in your CRM that have been successfully matched with companies in Vainu's database at a glance. Looks pretty cool, right? You canread more about the company matching step here.

Company Matching Results Breakdown

Step 2: Data mapping

The next step is data mapping. This functionality "maps" data fields in Vainu to the appropriate data fields in your CRM. So, for example, you might choose to map the "Companies" data field in Vainu to the "Organizations" data field in Pipedrive. This way, even if we use different lingo in our UI, you can still get all the data you want in the place you want it. Readthis article if you want to know more about the different fields that are available for mapping.

Pipedrive data mapping

Step 3: Data Updates

The previous two features are valuable, to say the least, but I saved the best for last—Data Updates. All those companies that you've matched and all those data fields you've mapped? They're now getting a Glow Up. With Data Updates, all the organization data records in your CRM will be updated, corrected, and enriched. So, despite what the name might imply, Data Updates doesn't only make your existing data more accurate and reliable by keeping it updated, it also gives you access to even more relevant data about your potential and existing customers.

Considering that our algorithms update millions of data points in our company database every day, it wouldn't be bold of me to say that data quickly becomes outdated. This fact alone makes Data Updates and automatic data enrichment critical for a reliable company database. You can read more about Data Updates in this Help Center article.

Pipedrive data updates

Just in case you were wondering: these steps aren't limited to the companies, or organizations as Pipedrive likes to call them, that you already have in your CRM. With Vainu, you gain access to more than eight million companies in the Nordics and even more in Europe, which can easily be imported as new organizations into Pipedrive with the click of a button. This way, your CRM can be filled to the brim with new potential customers.

Mass Export

Exporting one company at a time is an incredibly time-consuming and arduous process. It’s for that reason that Vainu created the Mass Export feature, which allows you to send a list of up to one thousand (1000) companies from Vainu to your CRM with a single click. That’s a lot of time saved. If you’re interested in learning more about the feature, then make sure to read ourMass Export article.

What can I do with all of this data in my CRM?

“So, the Vainu-Pipedrive connector has been established. What now?” I hear you thinking. While there are many things you can do with data, such as simply taking in its beauty, I want to take this time to highlight a few use cases that pop up regularly amongst our customers.

Advanced segmentation

It should almost go without saying that, to be truly successful as a business, you have to understand your potential customer's situation and the challenges they might be facing. However, knowing is not enough; you must apply. This means that a generic, cookie-cutter approach isn't going to cut it. Modern B2B sales requires personalization, which is dependent on effective segmentation.

However, traditional, simplistic segmentation—based solely on company size or official industry classifications—often isn't enough to produce genuinely meaningful segments. Your segments need to be more granular than that. That's why it's beneficial to have access to more data. The more data points you have available in your database, the more pointed and accurate B2B segmentation can be.

When you have enough firmographic and technographic data points, you can create segments like this one:

SaaS companies in Sweden that use Pipedrive and have over five million euros of revenue.

By having access to a comprehensive dataset, sales teams can create precise and meaningful target segments, which would allow them to meaningfully personalize their approach at scale.

Time for a plug: Vainu Custom Industries is an AI model that Vainu developed in response to the outdated nature of official industry classifications. It identifies unique company industries to help facilitate even more relevant B2B segmentation and targeting. Check it out.

Automate prospecting and other CRM tasks

Once Vainu and Pipedrive are connected, you can automate your sales prospecting and make finding new potential customers a walk in the park. With the connector in place, data would constantly be flowing between our systems. This means that when Vainu detects a change in a company, e.g., the appointment of a new CEO, the associated data field in your CRM would be updated in real time. It also means that when a new company meets your specified criteria, they would automatically be added to your CRM, which almost feels like a cheat code to sales prospecting.

Unfortunately, the sad truth is that these changes often occur under the radar and go unnoticed by your salespeople. To help companies avoid that, we created Workflow Triggers. Workflow Triggers allows you to set up automated alerts and automatically trigger CRM tasks based on changes having occurred within your target organizations, such as whether a new CEO has been appointed. This means that your salespeople will never miss a sales opportunity again.

Personalization at scale

On the whole, by turning raw data into actionable company information and feeding it into Pipedrive in real time, Vainu can help organizations achieve personalization at scale in sales. How? Well, with access to a wealth of data points, such as industry category, employee count, technologies in use, revenue, and the latest developments within an organization, you'd be able to tailor your sales outreach. You might even end up knowing your potential customer better than they know themselves.

Sounds good—what now?

That was the short but sweet run-through of the connector process. Considering the comprehensiveness of Vainu's company database, establishing this type of connection would mean that you would have swathes of accurate data points at your disposal. That translates to your salespeople having the necessary resources available to them to make better-informed decisions, which would grow your bottom line. Plus, as I said earlier, it doesn't take long to establish the connection, whereafter it doesn't require much, if any, manual labor from you. Wins all around.

If any of that sounds of interest to you, and you would like to hear more about the connector, or perhaps take it for a spin yourself, please feel free to contact us via our chat or sign up for a free trial.

Topics: Integrations, CRM, Data Updates, Connectors

Nikolai Bang

Part-time tea drinker. Full-time marketer at Vainu Denmark.