Product

The B2B Sales and Marketing Blog by Vainu

April Product Updates Roundup: New in Vainu API

Following our API-first philosophy discussed in the Vainu Developer's Hub launch, our API is the first place to get your hands on new datasets. In the past month, we've updated our API with new datasets related to technologies, organization size indicators, and website traffic. Moreover, we've made valuable improvements to our Data API. Here's a rundown of the latest API updates.

March Product Updates Roundup

The year has been off to a busy start here at Vainu as we've sought to further develop and refine our offering to make company data as easy and actionable to use as possible. We've already shared a few of these updates with you, and now we'd like to share some examples of the latest additions to Vainu's technographics and proprietary industry taxonomy, Vainu Custom Industry.

More flexible data mapping to keep your CRM data up-to-date

Data mapping—defining the information you want to sync between Vainu and your CRM system—is now easier and much more flexible. Every CRM is different, and these latest updates enable you to build workflows between your CRM and Vainu in a number of ways. Now you've more opportunities to keep your CRM data fresh and reliable. Data mapping is available for the following CRM systems: HubSpot, Salesforce (and Salesforce Sandbox), Microsoft Dynamics 365 Online, and Pipedrive.

Introducing Workflow Triggers

Nothing is a harder sell than a prospect unwilling or unready to buy. It's one thing to convince prospects that you're selling a great product; it's another thing to convince them that the product you're selling is what they need at that exact moment.

Improved company matching for better control over your CRM data updates

With the company matching functionality, you can match the companies from your CRM to Vainu with ease. Company matching allows you to update the incorrect or outdated data in your CRM with real-time company data, and enrich your CRM records with additional data points. In short, company matching is at the core of a data enrichment process.

We've updated the company data matching workflow to allow you to get better control over your company's CRM data updates. Let's dig in.👇

More data points in target lists for better account insights

Here at Vainu, we believe that company data is an indispensable resource for sales and marketing people. We believe that salespeople and marketers should have access to a comprehensive range of data points to help them in their day-to-day activities. For this reason, we've decided to add new data points to the target lists that you can export from Vainu (to go through manually) or import into other systems, such as your CRM or marketing automation tool. These new data points will help you find new cross-selling opportunities and better target your outreach. 

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