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Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of...

This blog acts as a general introduction to account scoring and offers a few ideas on how to build your very own account scoring machine. At the end of the blog, you're...

Vainu has initiated a collaboration with Telia to develop a new B2B sales solution enabling Telia to prioritize the most fruitful accounts according to available data....

A successful B2B salesperson is an expert in handling uncertainty and one needs to have a stable sales process to succeed. In this blog, we'll introduce you to an...

Many professionals say sales prospecting is the most challenging step in the entire sales process. It requires crazy good research skills to find not only the prospects...

Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and...

Often when we talk about sales prospecting we talk about outbound sales prospecting. This is the process of finding new companies that match your ideal customer profile,...

Networked society has given buyers easy access to more information about endless solutions and purchasing alternatives. Most B2B sales professionals think this...

In this article, we’ll dig deeper into types of company data and analytics. We'll also look at why company data is valuable for sales professionals and go into the...