Data Updates

The B2B Sales and Marketing Blog by Vainu

Improved company matching for better control over your CRM data updates

With the company matching functionality, you can match the companies from your CRM to Vainu with ease. Company matching allows you to update the incorrect or outdated data in your CRM with real-time company data, and enrich your CRM records with additional data points. In short, company matching is at the core of a data enrichment process.

We've updated the company data matching workflow to allow you to get better control over your company's CRM data updates. Let's dig in.👇

More data points in target lists for better account insights

Here at Vainu, we believe that company data is an indispensable resource for sales and marketing people. We believe that salespeople and marketers should have access to a comprehensive range of data points to help them in their day-to-day activities. For this reason, we've decided to add new data points to the target lists that you can export from Vainu (to go through manually) or import into other systems, such as your CRM or marketing automation tool. These new data points will help you find new cross-selling opportunities and better target your outreach. 

One-to-one company search for Salesforce

Excellent news for our fellow salespeople and marketers using Salesforce CRM! At Vainu, our favorite topic is real-time sales: aligning sales and marketing around up-to-date company information and acting on those insights in real time. And as you may know by now,  real-time starts with building a trusted data foundation.

We want to help you take the first steps on your real-time sales and marketing journey. And because of this, we're introducing a simple, yet powerful tool that integrates with Salesforce, giving you access to basic company data for building that data foundation. The best thing is that this will cost you absolutely nothing.

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Helping you find ideal customers and engage them the right way through the use of company-related business and sales intelligence.

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