Vainu Custom Industry

The B2B Sales and Marketing Blog by Vainu

March Product Updates Roundup

The year has been off to a busy start here at Vainu as we've sought to further develop and refine our offering to make company data as easy and actionable to use as possible. We've already shared a few of these updates with you, and now we'd like to share some examples of the latest additions to Vainu's technographics and proprietary industry taxonomy, Vainu Custom Industry.

Connector Update: Vainu Custom Industries available for CRMs

Vainu's 800+ Custom Industry categories are now available through Vainu's connectors for Pipedrive, HubSpot, Salesforce, and MS Dynamics 365 Online CRM systems. With the help of Vainu Custom Industry categories, you can sell effectively to the right verticals, prioritize your most profitable industry segments and approach them with relevant messaging.

New in Vainu API: Custom Industry Confidence Scores

Last spring, we released Vainu Custom Industries, an AI model that identifies unique company industries to help facilitate relevant B2B segmentation and targeting. With Custom Industries, sales and marketing teams have created precise and meaningful target segments, which has allowed them to personalize their approach at scale. Since then, we've been hard at work finding ways to make this feature even better, and today we can finally unveil (one of) the fruits of our labor—Custom Industry Confidence Scores. Read on to learn more about it!

Vainu Custom Industries for personalization at scale

Relying on traditional industry classification in B2B segmentation is a thing of the past for all data-driven sales and marketing people out there: Vainu's 800+ Custom Industry categories enable you to create more accurate target segments to sell more by selling to fewer. Let us explain why we're so excited! 👇

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