Subscribe to Vainu’s Content

"If you can't measure it, you can't improve it.” That's one of the most important quotes in business. At least if you want to be data-driven—and who doesn't, right?

Do...

After decades of hunch-based, adrenaline-fueled cold calling and Hail-Mary revenue generation, we’ve recently entered an entirely new era. An era steered by intelligent,...

Entering a new, unknown market is like being the new kid at a new school. The possibilities are endless when it comes to making new friends, or in the business world -...

Awww… first dates. They’re a mixed bag—you never quite know what you’re going to get. One day, sparks fly and you feel like you’re on the cusp of a whirlwind fairy-tale...

A fun way to think about sales is as a quest. I know that might sound a little odd but, if you just bear with me, I promise the metaphor will make a lot of sense. In...

Books have been written and debates held on what is the best way to run companies’ new business development. And with an increase in the volume of new tools and...

Expanding your B2B business to a new country can be daunting. Obviously, you need a solid market entry strategy, but also you need to develop a deep understanding of how...

Think of any company in the world. What type of company is Tesla? And Apple? What about Spotify?

Most likely, you can use basic firmographics to describe those...

Technology leaves footprints that other technologies can track and follow. While looking for new sales opportunities, these footprints can tell you a lot about a...