Subscribe to Vainu’s Content

No matter how good your product or service is, it won’t always be the right fit for every potential customer. That's why lead qualification is such an important step in...

What was a terrible lead yesterday, is a solid opportunity today. What happened?! 

Businesses change. All the time. Subtle shifts, like the hire of a senior-level...

It may be stating the obvious, but data is an indispensable component of a modern, successful sales team. Data-driven sales pros can avoid pursuing bad-fit prospects,...

Go to Amazon, and you’ll see a long list of personalized websites with recommendations just for you. Open the Netflix app, and you’ll find suggestions for your next...

Do cold calls still work in 2021? The truth is sales calls are unavoidable. To grow a business, people need to approach different organizations to offer their products...

Many things have changed this year. The pandemic has forced many sales organizations to rethink their strategies, tactics, and goals. Now that you’re busy setting goals...

Nobody likes ads. And yet, we’ve never seen—and created— as many ads as we do today. If nothing else, the internet gave us the omnipresence of targeted ads.

Technology...

It's a sign of the times. Everyone has easy access to data on pretty much any company (and anything) in the world today. That's not the problem. The real problem with...

What do top salespeople want? Besides success and eternal glory, that’s it. Salespeople want to know who they should be selling to, what they should be talking about,...