Nobody likes ads. And yet, we’ve never seen—and created— as many ads as we do today. If nothing else, the internet gave us the omnipresence of targeted ads.

Technology made it possible to create ads so personal and hyper-targeted that we tend to believe our devices listen to us at all times. The truth is algorithms know us better than we know ourselves. They’ve learned from the websites we visit, the articles we read, the people we follow, the products we purchase. All that data combined drives the ads we see in our social feeds every day.

In business-to-business, a similar experience is not that simple. For starters, in B2B there isn’t a single individual buyer. What a person reads, sees, or does in your website and social channels is only one piece of the puzzle. Behind every employee, there’s a company with its own challenges, needs, and decision-making processes.

It's a sign of the times. Everyone has easy access to data on pretty much any company (and anything) in the world today. That's not the problem. The real problem with data is knowing what to do with data. What everybody needs is… actionable insights.

Without insight, sales and marketing efforts are a shot in the dark, no better than cold calling. When your teams can consistently act on hard-earned insights, they can create relevant messages and content to build relationships with the right people.

Vainu Company View for Chrome will show the company information you need to build prospect lists and reach out in just one click.

What do top salespeople want? Besides success and eternal glory, that’s it. Salespeople want to know who they should be selling to, what they should be talking about, and what’s the right time to do so. Simple, isn’t it?

To answer those questions, we regularly create different types of content that explain how to become relevant through the use of real-time company information when prospecting, calling, and meeting. For beginners and experts.

In this article, we’ve compiled our most popular resources. Our greatest hits if you will. Download these resources to have a complete toolkit to master real-time sales.

(Oh, and subscribe to our newsletter to stay on top of things to come.)

Data has become a commodity. For marketers, too. If that’s the case, how can marketing pros wear their data expert’s hat for five minutes and be better marketers? Read on and learn four ways marketers can increase conversions by using real-time company information.

Love them or hate them, customer relationship management (CRM) platforms have matured into incredibly complex systems. Countless features and options help companies and salespeople track and optimize their entire sales process, making CRM systems today the backbone of any sales organization.

However, while CRM software is powerful on its own, integrating your CRM with other tools across your sales stack will unlock its full potential. Only when you connect to other tools, you’ll achieve a seamless workflow without having to go back and forth between multiple systems.

In this article, we’ll explain why you expand your system’s functionality with CRM integrations. As an example, we’ll go through the three steps you need to take to integrate your CRM platform with a sales intelligence tool.

Looking to sell in Europe? Find a company list and reach out, right? Well, not exactly.

Information has become our most valuable commodity. Skimming the top five results of a Google search makes us feel like an expert in any field, with enough knowledge to make an informed decision about our purchases, our health, the books we need to read, our whole life, or simply, our next dinner menu. Similarly, informed decisions drive the already long and sophisticated B2B sales process.

Good marketing requires a solid relationship between you and your prospects. Good sales, too. Hardly breaking news, I know. But with B2B sales moving into digital commerce, scaling interactions with your customers and prospects can sometimes prove challenging.

Enter marketing automation.

For a few years, account-based marketing (ABM) has been the hottest topic in the B2B world. Companies are concentrating on acquiring specific high-value customers with highly targeted, personalized campaigns, basing the targeting and marketing message on particular attributes of an account.

People are crazy and times are strange, things have changed, says an old Bob Dylan song. But even in the midst of crisis, in these singular, turbulent times, sales activity doesn't stop. Here, at Vainu, we've asked our salespeople to share their best piece of advice to keep on selling and succeed in remote sales.