With the end of the year approaching, we’re continuing tradition and predicting the coming year’s most important trends affecting B2B sales.
The past decade has treated B2B sales well. Nowadays, sales leadership is commonly a part of the company’s management team and a focus area in the company’s strategy. Universities have introduced sales courses in their curriculum, and talented salespeople are entering the job market more than ever before. It seems sales is doing better and taken more seriously than ever before.
This is the starting point in which we’re predicting next year’s trends—and here they are: